Grocery
Aimed at planning the company's activities, types of products offered and sales volumes. This type of strategy is associated with developing a product line and creating a product matrix.
Grocery
Source: shutterstock.com
The product development program includes:
list of company products;
statement of the share of each type of product and service in the total volume;
description of sales markets for each product;
formation of an incoming flow of products kuwait whatsapp numbers (from suppliers, own production or production at third-party facilities);
description of service providers (those involved in logistics, technical support, service - partners, contractors, freelancers or full-time employees).
Financial strategy
Aims to describe the economics of business, including:
need for funding;
sources of security (investments, loans, sales profits);
sources of income;
cost items;
methods of managing the company's economic resources.
A business's financial strategy demonstrates ways to achieve its goals (for example, increasing profitability or efficiency).
Marketing Strategy
Describes a program aimed at attracting customers and increasing sales profits. Marketing strategy is developed based on research into the market niche, product, and business processes of the company. It includes:
competitive advantages of each product;
brand positioning;
types and segments of target audience;
description of target market niches;
list of promotion options;
ways to increase conversion.
The marketing strategy of a business is built taking into account the company's financial policy and is closely linked to sales plans.
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Sales strategy
This concept provides a high-level description of sales policy for a period of one year or more. Strategic sales planning describes:
type of business (B2B, B2C or B2G);
methods of interaction with the target audience (through intermediaries or direct communications with end customers);
types of sales (active or passive, direct or indirect, personal or remote).
Planning for concentrated growth
Defines strategies to strengthen the company's position, improve the characteristics of an existing product or develop a new one in the same area. The main goal is the company's progress in the current market segment.
Within the framework of the concentrated growth strategy, three key development areas are identified:
bringing a product to a leading position (for example, through an effective marketing campaign or acquisition of competitors);
development of other market niches for the sale of existing goods;
launch of a new product.
For each of the options presented, it is necessary to provide funding for marketing activities and improvement of business processes. In order to strengthen market positions, it is necessary to move in two directions in parallel:
attracting new consumers;
retaining regular customers.
A company's development program should cover various advertising strategies, customer loyalty initiatives, and the implementation of conversion rate enhancement methods.