Now Evgenia is launching advertising to make the company recognizable
Posted: Thu Jan 23, 2025 5:35 am
After registering the trademark, the factory continued to work with customers who had previously contacted Evgenia's relatives. To find new clients, the entrepreneurs began to travel to exhibitions, met with the heads of large companies, and asked customers with whom they worked to recommend the Ioann Zlatoust factory.
We have a narrowly focused business that resembles jewelry. A caviar bowl with hand engraving, a box made of Irkutsk jade, a pen with cubic zirconia and a 999-carat gold coating - these are not the first things people buy.
Evgeniya says that their personal brand and meetings with potential switzerland telegram data customers play a big role in their business: assistants to the heads of large companies who are responsible for corporate souvenirs, wealthy people, collectors and others. Therefore, the family continues to actively participate in exhibitions and various projects. One of the latest is the multimedia project "Samobranka" from "Komsomolskaya Pravda".
To find new customers, entrepreneurs launched advertising on television, in magazines and electronic catalogues. They tried to attract clients through the VKontakte community and the website - but there were no results.
We have a narrowly focused business that resembles jewelry. A caviar bowl with hand engraving, a box made of Irkutsk jade, a pen with cubic zirconia and a 999-carat gold coating - these are not the first things people buy.
Evgeniya says that their personal brand and meetings with potential switzerland telegram data customers play a big role in their business: assistants to the heads of large companies who are responsible for corporate souvenirs, wealthy people, collectors and others. Therefore, the family continues to actively participate in exhibitions and various projects. One of the latest is the multimedia project "Samobranka" from "Komsomolskaya Pravda".
To find new customers, entrepreneurs launched advertising on television, in magazines and electronic catalogues. They tried to attract clients through the VKontakte community and the website - but there were no results.