fit your buyer personas? Are they an ideal customer

[Liton120@]

With an understanding of which companies your marketing efforts drive to your site (plus qualifying company details and filtered Custom Feeds), you can better gauge how qualified your website traffic is. Get a Deeper Look at Who’s Visiting Your Website Being able to view website visitor identification at the account level is a good start in measuring the quality of your traffic (particularly if you’re using account based marketing), but the real value comes from gaining access to deeper, qualifying information on each of those companies.


Do they actually fit your buyer personas? Are they an ideal customer? how to measure improve lead quality 3 Each company listing in Leadfeeder includes a basic company description, plus details like russian email address list the number of employees, industry, location, and contact information. That means you can immediately judge whether or not a given company measures up to a certain level of lead quality and qualification. Plus, with behavioral data on which pages they visit and how long they spend there, you can qualify further based on interest and need.




Understand Which Campaigns Drive Each Account to Your Website Improving the quality of traffic to your website comes down to the marketing campaigns you use to drive visitors there. That means, in order to optimize traffic, you need visibility into the quality of leads and traffic from each of your marketing campaigns—from content marketing to email marketing to SEO. how to measure improve lead quality 4 In this example, the company found their way to the site via a paid search campaign.