Create a back-to-school email campaign

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The hero image embodies their brand values ​​of inclusivity. If that doesn't convince potential customers to learn more, they offer a discount on the first order and hint at the possibility of additional benefits. As a BC business, they can’t ask too many questions. Therefore, the form has a field for email addresses. After clicking the CTA button, they ask for the customer’s phone number. Some clients may decide this is unnecessary and abandon the process.

However, asking for emails first allows overseas chinese in worldwide data brands to start nurturing leads. Madsen Cycles Source Madsen Cycles' email capture page is similar to Harper Wilde's. This is a popup with a hero image and form. It also attracts new email subscribers with discounts and uses multiple steps to collect different customer profiles. Morning Brew Source Morning Brew’s landing page uses visual hierarchy to direct visitors to a newsletter signup form.

If the prominent placement of the email capture doesn't grab your attention, a catchy headline will. The registration form has a field for email entry, making for a smooth process. There is another email capture form at the bottom of the page - same title and description. Mr. Draper Mr draper Email Capture Landing Page Source When visitors land on Mr. Draper's website, they know what they're going to see - hand-selected clothing.