Web Analytics - Google Analytics

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The Google Ads service is well-known to entrepreneurs who invest in online marketing. This form of advertising allows you to acquire new customers, e.g. to an online store. It has many advantages. First of all, you don't have to wait long for its effects. People who want their websites to be displayed in high positions in organic results must be patient. In the case of ads in paid results, the effects are visible very quickly. Ads are displayed in the CPC model. This means that the advertiser is charged not for the mere fact of displaying the ad, but for each click.

This model has its good and bad sides. The good is that if the ad only displays gambling data russia and does not attract a new user to the advertised website, you do not have to pay for it. The downside, however, is that malicious competition may try to click through the daily budget. There are, of course, ways to regulate these issues and file complaints.

Google Analytics is another tool from Google that is especially popular among entrepreneurs, although even bloggers are keen to track visitor statistics. Importantly, this service is completely free – it has been this way since its inception in 2005. What do you need to do to track website statistics? It's very simple – just paste the Google Analytics tracking code into the code of your website. You don't need to be a coding expert. If your website was created using the WordPress CMS, all you need to do is install a special plugin and use it to paste the tracking code. You can also use a tool called Google Tag Manager.