Still, there are caveats. There's a reason so many businesses express interest in external lead gen services — the struggle to handle complex inbound and outbound marketing processes independently.
As already touched on, lead gen is a labor-intensive process that poland whatsapp calls for highly trained and deeply passionate employees. Depending on the scope of your marketing department, you may find it difficult to keep enough talented professionals on staff.
If you're unable to scale up, you may quickly find that a few overworked marketing employees are forced to handle a wide range of concerns. This could leave hardworking staff members unable to focus exclusively on lead generation or anything else.
On the other hand, such limitations don't necessarily mean you need to avoid in-house solutions altogether. Consider developing a streamlined workflow if you prefer not to use traditional lead gen agencies. Otherwise, while your leads may be of sufficient quality, you simply won't have the time or attention to dedicate to upping the quality.
Which lead generation process is right for your company?
Lead generation agency vs in-house lead generation
While outsourced agencies and in-house lead gen are the two main approaches to lead generation, these are by no means the only options available for scoring high-quality leads. In all likelihood, you'll benefit most from a middle-ground option that considers both systems' advantages and concerns.
The ideal solution for your next lead generation campaign is an in-house marketing team that gets a boost from lead generation software. This captures the efficiency of lead generation services while giving your marketing team much-needed control.
The right solution will help you make the most of existing leads you've previously struggled to identify. Advanced software can use current website traffic to generate qualified leads. These are then scored and segmented to help you prioritize.
Once the best leads are identified, they'll automatically go to your CRM to be integrated into your current sales structure. This frees your marketing team to focus on nurturing leads and building strong relationships.