The success of this trade event lies precisely in its timing: it is held on one Friday a year!
Although we have moved from Black Friday to Black Week, the essence of this commercial campaign lies in its timing. How can we generate this timing?
With a countdown, for example, or with a vietnam phone number maximum date for the promotion or to redeem a certain coupon.
To generate need and urgency, the conversion funnel plays an essential role. Why?
The conversion funnel is the path that a contact takes to become a customer. + See more
Because through several mailings or SMS, you can impact the public that has read the message but has not made the purchase. Go through the journey with them, pushing them towards their purchase decision.
Discount coupons that expire
The best way to channel this urgency is through discount coupons, which can only be redeemed until a specific date.
This way, you can apply Black Friday to all the products on your website, which will be included in your promotion if the user uses the “BlackFriday” coupon.