Commercial proposal: types and rules of drafting
Posted: Sun Dec 22, 2024 6:55 am
What are we talking about? A commercial proposal is a document containing information about new products and promotions, indicating the price and other conditions for purchasing a product or service. With its help, a business gets new clients or interacts with existing ones.
What to pay attention to? Commercial proposals should have a clear structure, be correctly formatted and not be verbose. You can create such a document yourself or use templates.
In this article:
Concept and objectives of a commercial proposal
Types of commercial proposals
Rules for creating commercial proposals
Requirements for commercial proposals
Structure of the vietnam telegram commercial proposal
Preparation of a commercial proposal
Actions after drawing up a commercial proposal
Commercial proposal designers and templates
Mistakes when developing a commercial proposal
Frequently asked questions about the commercial offer
Benchmark Commercial Proposals: Download Cases with Over 60% Conversion in Your Niche
Download for free
Concept and objectives of a commercial proposal
This marketing tool is used to tell what the company does, what products/services it offers. The commercial proposal (CP) may indicate the exact cost and detailed characteristics of the product.
In this case, it is a public offer. This means that the company cannot refuse a buyer who has received a commercial offer and wants to purchase a product/service.
Concept and objectives of a commercial proposal
Source: shutterstock.com
If the organization is against the commercial proposal being considered a public offer, a special phrase must be added to it. In the commercial proposal, in the product advertisement, write: "Not a public offer." If the organization's commercial proposal must be considered one, then be sure to add the main terms of the agreement to the text. As a rule, this is the subject, name and quantity of the goods.
CP is actively used in the B2B sphere. These are sales between legal entities. Sometimes it is used in the B2C segment. Usually, this is information about the price. But companies also send out commercial offers in messengers or by e-mail.
In the B2B sphere, a deal is not concluded quickly. Therefore, the company adds the benefits of cooperation with it to the text of the commercial proposal.
The commercial proposal is aimed at solving a number of problems:
attract new clients;
to interest the audience;
introduce the company;
describe the benefits of cooperation;
perform a target action (call the company, clarify the price, order product samples, arrange a consultation, etc.).
Read also!
"Absolutely Free Internet Advertising: 19 Options"
Read more
Types of commercial proposals
We will tell you which CPs are used to increase sales:
Standard offer . This is a proposal by the seller to make a deal with the buyer on specific terms (name, price, description).
Price list . Formally, it is also a commercial offer. In fact, it is a list of prices for a product line.
Tender proposals . This popular type of CP assumes the presence of a request from an organization or government agency to suppliers. The latter provide arguments as to why their option is the most profitable.
Personalized commercial offers . In this case, the commercial offer is made for a specific audience, taking into account its interests and previous interactions.
Each type of commercial offer is effective. The main thing is that the buyer should think that it is profitable for him to buy the goods from you. In this case, he will agree to cooperate.
Classification of commercial offers into cold and hot is accepted. Their difference is in how ready the client is for cooperation.
Types of commercial proposals
Source: shutterstock.com
Cold sales pitches are sent to potential buyers who have not yet shown interest in a product/service. Companies use letters, social media messages, or phone calls to communicate.
Such formats of interaction with customers have a low response rate. Therefore, it is not worth investing in the development of a multi-page commercial proposal. The key characteristic of cold CP is that the potential buyer did not ask you about it. Make sure that these commercial offers for services or goods do not become ordinary spam.
Hot CPs are sent to those who have shown interest in your company. Unlike cold ones, they take into account the needs of a specific client. Despite the interest, the latter may still refuse to buy.
Let's look at an example. A potential client left a request for a price estimate for a sofa in an online store. He has a non-standard request for the dimensions and upholstery of the product. A company specialist draws up a commercial proposal and sends it to an email.
What to pay attention to? Commercial proposals should have a clear structure, be correctly formatted and not be verbose. You can create such a document yourself or use templates.
In this article:
Concept and objectives of a commercial proposal
Types of commercial proposals
Rules for creating commercial proposals
Requirements for commercial proposals
Structure of the vietnam telegram commercial proposal
Preparation of a commercial proposal
Actions after drawing up a commercial proposal
Commercial proposal designers and templates
Mistakes when developing a commercial proposal
Frequently asked questions about the commercial offer
Benchmark Commercial Proposals: Download Cases with Over 60% Conversion in Your Niche
Download for free
Concept and objectives of a commercial proposal
This marketing tool is used to tell what the company does, what products/services it offers. The commercial proposal (CP) may indicate the exact cost and detailed characteristics of the product.
In this case, it is a public offer. This means that the company cannot refuse a buyer who has received a commercial offer and wants to purchase a product/service.
Concept and objectives of a commercial proposal
Source: shutterstock.com
If the organization is against the commercial proposal being considered a public offer, a special phrase must be added to it. In the commercial proposal, in the product advertisement, write: "Not a public offer." If the organization's commercial proposal must be considered one, then be sure to add the main terms of the agreement to the text. As a rule, this is the subject, name and quantity of the goods.
CP is actively used in the B2B sphere. These are sales between legal entities. Sometimes it is used in the B2C segment. Usually, this is information about the price. But companies also send out commercial offers in messengers or by e-mail.
In the B2B sphere, a deal is not concluded quickly. Therefore, the company adds the benefits of cooperation with it to the text of the commercial proposal.
The commercial proposal is aimed at solving a number of problems:
attract new clients;
to interest the audience;
introduce the company;
describe the benefits of cooperation;
perform a target action (call the company, clarify the price, order product samples, arrange a consultation, etc.).
Read also!
"Absolutely Free Internet Advertising: 19 Options"
Read more
Types of commercial proposals
We will tell you which CPs are used to increase sales:
Standard offer . This is a proposal by the seller to make a deal with the buyer on specific terms (name, price, description).
Price list . Formally, it is also a commercial offer. In fact, it is a list of prices for a product line.
Tender proposals . This popular type of CP assumes the presence of a request from an organization or government agency to suppliers. The latter provide arguments as to why their option is the most profitable.
Personalized commercial offers . In this case, the commercial offer is made for a specific audience, taking into account its interests and previous interactions.
Each type of commercial offer is effective. The main thing is that the buyer should think that it is profitable for him to buy the goods from you. In this case, he will agree to cooperate.
Classification of commercial offers into cold and hot is accepted. Their difference is in how ready the client is for cooperation.
Types of commercial proposals
Source: shutterstock.com
Cold sales pitches are sent to potential buyers who have not yet shown interest in a product/service. Companies use letters, social media messages, or phone calls to communicate.
Such formats of interaction with customers have a low response rate. Therefore, it is not worth investing in the development of a multi-page commercial proposal. The key characteristic of cold CP is that the potential buyer did not ask you about it. Make sure that these commercial offers for services or goods do not become ordinary spam.
Hot CPs are sent to those who have shown interest in your company. Unlike cold ones, they take into account the needs of a specific client. Despite the interest, the latter may still refuse to buy.
Let's look at an example. A potential client left a request for a price estimate for a sofa in an online store. He has a non-standard request for the dimensions and upholstery of the product. A company specialist draws up a commercial proposal and sends it to an email.