Omnichannel
Posted: Sun Dec 22, 2024 6:56 am
This trend follows smoothly from the previous one. The widespread blocking of messengers and social networks now shows that it is wrong to communicate with clients through only one channel.
In order for customers to be able to contact the company in any situation and use a method convenient for them, the business must have accounts on different platforms. At the same russian business email list time, it is important to maintain a sense of constant dialogue, and not allow disunity in communication. If, for example, now the buyer wrote via chat on the website, tomorrow in Telegram, and some time later in WhatsApp, then the previous tone of the conversation must be maintained, and the operator must have all the information about the user's previous requests and orders.
Omnichannel communications
Source: shutterstock.com
Artificial intelligence
Chatbots and artificial intelligence (AI) have been playing an increasingly important role lately. These tools help automate communication with customers, make response times as short as possible, and improve service quality. AI-based chatbots can be integrated into social networks, messengers, and chat on a company’s website. They perform the following functions:
answers to standard customer questions;
requesting feedback and collecting contacts;
creating collections based on personal preferences;
assistance in placing an order;
offer of upsells;
acceptance of payments;
sign up for any services;
booking tickets.
Chatbots may be perceived as ideal workers who do not need to sleep or take days off, but they should not be trusted completely. Bots need to be constantly checked and the information they provide to users needs to be corrected periodically. In addition, some questions can be answered better by an operator.
Video Marketing
About 91% of companies use video content in their marketing and are confident that it helps attract more traffic to the site (according to wyzowl). Video can often be more effective, as it allows the client to receive more visual information than simple text.
But in this case, the content must be of high quality both in terms of content and in terms of the visual component, in order to be noticeable among similar videos from competing companies, friends or bloggers that your customers are subscribed to.
In order for customers to be able to contact the company in any situation and use a method convenient for them, the business must have accounts on different platforms. At the same russian business email list time, it is important to maintain a sense of constant dialogue, and not allow disunity in communication. If, for example, now the buyer wrote via chat on the website, tomorrow in Telegram, and some time later in WhatsApp, then the previous tone of the conversation must be maintained, and the operator must have all the information about the user's previous requests and orders.
Omnichannel communications
Source: shutterstock.com
Artificial intelligence
Chatbots and artificial intelligence (AI) have been playing an increasingly important role lately. These tools help automate communication with customers, make response times as short as possible, and improve service quality. AI-based chatbots can be integrated into social networks, messengers, and chat on a company’s website. They perform the following functions:
answers to standard customer questions;
requesting feedback and collecting contacts;
creating collections based on personal preferences;
assistance in placing an order;
offer of upsells;
acceptance of payments;
sign up for any services;
booking tickets.
Chatbots may be perceived as ideal workers who do not need to sleep or take days off, but they should not be trusted completely. Bots need to be constantly checked and the information they provide to users needs to be corrected periodically. In addition, some questions can be answered better by an operator.
Video Marketing
About 91% of companies use video content in their marketing and are confident that it helps attract more traffic to the site (according to wyzowl). Video can often be more effective, as it allows the client to receive more visual information than simple text.
But in this case, the content must be of high quality both in terms of content and in terms of the visual component, in order to be noticeable among similar videos from competing companies, friends or bloggers that your customers are subscribed to.