Marketips: Inbound Marketing, a new way of doing marketing
Posted: Mon Jan 27, 2025 10:34 am
A couple of days ago, we learned that Microsoft has bought LinkedIn, the largest social network for professionals and businesses in the world with 433 million users. As I always say, if you sell to businesses, your customers and purchasing decision makers are on LinkedIn .
Operationally, LinkedIn will retain its brand and product, although the deal is beneficial to both parties.
For Microsoft, this acquisition chile telegram screening provides a key piece in its strategy to build more services for companies and to have a good weapon to compete with other big fish in the market such as Salesforce.
Today, Microsoft has focused entirely on software (except for a small mobile division) and LinkedIn gives it greater reach in terms of social networking services and professional content , developing the first steps of the so-called Enterprise Social Networking that began in 2012 when it bought Yammer.
So that we understand each other, what does this mean?
Operationally, LinkedIn will retain its brand and product, although the deal is beneficial to both parties.
For Microsoft, this acquisition chile telegram screening provides a key piece in its strategy to build more services for companies and to have a good weapon to compete with other big fish in the market such as Salesforce.
Today, Microsoft has focused entirely on software (except for a small mobile division) and LinkedIn gives it greater reach in terms of social networking services and professional content , developing the first steps of the so-called Enterprise Social Networking that began in 2012 when it bought Yammer.
So that we understand each other, what does this mean?