How to generate content ideas for my company blog?
Posted: Sun Dec 22, 2024 7:15 am
When I think about writing a blog, a lot of problems come to mind. I could summarize them in 3:
1) I have no idea what to write about.
2) I don't know how to write for a blog (I don't know the technique).
3) I can't find a method to write frequently and systematically.
The first problem to solve is key, if I can't define what topics to cover in the blog, I can't make any progress. That's why I adopted a 4-step technique that helped me a lot. Stay and I'll tell you what it's about
1) I ask myself “Who am I writing for?”
One of the pillars of communication, as we well know, is to focus on our recipient. And even more so in digital communication where the recipient is also a content producer and who can help us spread our message.
That's why you have to put yourself in your audience's shoes: what are their interests, what motivates them, and what they usually look for when they want to consume content related to your sector. After doing this exercise, you'll be able to generate ideas with greater impact, which encourage your readers to share your content with their contacts and increase the reach of your message.
2) I am clear about “What I write about”
As obvious as it may seem, this is one of the crucial points for generating good content: having a clear idea of the topic. Sometimes we get confused when writing about topics just because they are trendy, or because a competitor is talking about them.
I think the guide to knowing what to talk about is what you have experience with. If you can write about what happened to you, your content will have “your touch” and generate the hook you are looking for.
3) I try to ask a lot of questions
One way I find very helpful in finding conversation topics is by listening to my readers. I even try to ask my clients what topics they would like to learn more about.
In general, what I do could be summarized like this:
First, I call some clients and contacts with whom I have a certain relationship and find out what their concerns are (Pain points) and how I can help them resolve them (contents).
Then I do the exercise of transforming those “pain points” that I have been collecting into specific questions. For example, if one of the topics that they asked me is “I am concerned about generating more quality leads”, it could be the equivalent of these specific questions:
How can I get quality leads?
What does the quality of my leads depend on?
What could be the reasons why my leads are losing quality?
4) I answer the questions, using my own words, as if I were talking to that thailand viral telegram person face to face.
I usually come across papers, notes, or articles written with a certain solemnity. What I feel when I read them is distance. They distance me and the experience is a bit cold.
I prefer to write in a friendly tone. I like people to feel like I'm talking to them when I write. This leads me to a sometimes informal style, which I feel comfortable with and I think my reader does too.
The right tone for your blog will depend on the type of audience you are targeting. If you are clear about “who you are writing for” you will find the right tone.
By answering the questions I generated from the previous step, the notes practically write themselves
Mind you, I'm not saying this is an easy process that can be mastered overnight. Generating ideas to keep a blog alive is an ongoing and often arduous process. Luckily, there are many ways to find new topics to cover to keep your readers interested in your next post.
1) I have no idea what to write about.
2) I don't know how to write for a blog (I don't know the technique).
3) I can't find a method to write frequently and systematically.
The first problem to solve is key, if I can't define what topics to cover in the blog, I can't make any progress. That's why I adopted a 4-step technique that helped me a lot. Stay and I'll tell you what it's about
1) I ask myself “Who am I writing for?”
One of the pillars of communication, as we well know, is to focus on our recipient. And even more so in digital communication where the recipient is also a content producer and who can help us spread our message.
That's why you have to put yourself in your audience's shoes: what are their interests, what motivates them, and what they usually look for when they want to consume content related to your sector. After doing this exercise, you'll be able to generate ideas with greater impact, which encourage your readers to share your content with their contacts and increase the reach of your message.
2) I am clear about “What I write about”
As obvious as it may seem, this is one of the crucial points for generating good content: having a clear idea of the topic. Sometimes we get confused when writing about topics just because they are trendy, or because a competitor is talking about them.
I think the guide to knowing what to talk about is what you have experience with. If you can write about what happened to you, your content will have “your touch” and generate the hook you are looking for.
3) I try to ask a lot of questions
One way I find very helpful in finding conversation topics is by listening to my readers. I even try to ask my clients what topics they would like to learn more about.
In general, what I do could be summarized like this:
First, I call some clients and contacts with whom I have a certain relationship and find out what their concerns are (Pain points) and how I can help them resolve them (contents).
Then I do the exercise of transforming those “pain points” that I have been collecting into specific questions. For example, if one of the topics that they asked me is “I am concerned about generating more quality leads”, it could be the equivalent of these specific questions:
How can I get quality leads?
What does the quality of my leads depend on?
What could be the reasons why my leads are losing quality?
4) I answer the questions, using my own words, as if I were talking to that thailand viral telegram person face to face.
I usually come across papers, notes, or articles written with a certain solemnity. What I feel when I read them is distance. They distance me and the experience is a bit cold.
I prefer to write in a friendly tone. I like people to feel like I'm talking to them when I write. This leads me to a sometimes informal style, which I feel comfortable with and I think my reader does too.
The right tone for your blog will depend on the type of audience you are targeting. If you are clear about “who you are writing for” you will find the right tone.
By answering the questions I generated from the previous step, the notes practically write themselves
Mind you, I'm not saying this is an easy process that can be mastered overnight. Generating ideas to keep a blog alive is an ongoing and often arduous process. Luckily, there are many ways to find new topics to cover to keep your readers interested in your next post.