While in Inbound Marketing customers are already actively looking for a product or service, in Outbound it is companies who climb mountains and shout: Hey, we have a solution here!
But with the pros and cons of both strategies, many questions arise in our heads. And the main one is: which one should I use in my business?
To answer this question, you need to understand what Inbound and Outbound are and know the particularities of each. This will make it easier to decide which one makes the most sense for your business.
Inbound Marketing: attraction marketing
The goal of Inbound Marketing is to attract potential customers to your company, make them find you, communicate with them, understand their needs, help them and, finally, sell.
But, most importantly, Inbound seeks to attract a target audience and qualified leads, that is, those who are really interested in your product or service.
Inbound marketing uses content marketing as a tool to bring the right people to you. It is necessary to focus on creating relevant content that aims to solve problems and meet the interests of your persona.
Because everything is done digitally, it tends to be 62% cheaper compared to investments in outbound marketing, and still has an ROI of 275%, according to recent studies by Hubspot.
The strategy combines content creation with marketing automation and has a methodology based on four actions: