The App Store offers a pay-per-tap model (CPT) with prices for tap ranging from $0.40 to $3.50, depending on your app category. In 2022, the average Apple Search Ads conversion rate was around 65%.
Paying influencers to tell the world about your app is another way to acquire customers. In order for it to be successful, you need to know your target audience and choose a suitable platform as well as a form of content.
If you offer a fitness app, try to find a person who is perceived by your audience as a fitness guru. Or maybe you promote a personal budgeting app? In this case, finance YouTube influencers might be a good choice. So, make sure you find a person your target audience listens to.
Among successful companies that promoted their services with the help of influencers are Revolut, Audible, Bejeweled, and others.
5. Referral Programs
Referral marketing can be an excellent tool for customer acquisition. What it basically means is encouraging existing users to invite friends to try your app in exchange for some benefits, such as access to premium features, free shipping, cashback, or other incentives.
Referral programs can be used to drive mobile app user acquisition as well as the engagement of existing users. They can also be used to increase customer loyalty by providing incentives for customers who refer others. By setting up a referral program, you can increase your user base without spending a lot on a user acquisition campaign. With the right user acquisition strategy for apps, developers leverage referral programs to build a strong user base and generate more revenue from their apps.
Apps that actively acquire users via referral programs are Duolingo, Revolut, Farfetch, and others.