What is Native Advertising?
Posted: Tue Jan 28, 2025 10:23 am
What is Native Advertising? Definition
There is no clear definition of native advertising, but it is generally described as "advertising that blends naturally into the ad display surface so that users can view it as part of the content ."
Although there are no clear numerical standards, standards are generally set based on the following points:
1. Does the ad format match the overall design
of the page ?
2) Do functional ads function
similarly to other elements on the page they appear on or provide similar content ?
3) Does the behavior of the integrated ad payroll directors email database match the surrounding content to some extent?
4. Buying and targeting:
Can you choose where your ads are placed?
Does the type of targeting match the entire page?
5. Measurement Indicators Is
Branding Direct Response ?
ā˛…Clarity of advertisements:
Is it clear to users that it is an advertisement?
This standard was established to prevent stealth marketing, or "stema" for short , a marketing technique that involved posting advertisements while concealing the fact that they are advertisements, which was once rampant.
It's like a standard to ensure that users are not inconvenienced and are satisfied .
Examples of native ads include those featured on SmartNews, as shown above.
Advertisements like this, which blend naturally into the page and encourage users to view the content without causing them the discomfort of seeing an ad, are called native ads, a type of web advertising .
The difference between native ads and advertorials
There is something called advertorial advertising that is often mistaken for being the same as native advertising , but they are completely different.
As explained earlier, native advertising is advertising that blends naturally into the site, delivering information to users in a way that doesn't cause discomfort.
Advertorial advertising, on the other hand, is one type of native advertising .
For more details, please read on as we will explain in the next chapter.
As you can see, native advertising and article advertising are completely different things, and if you think of them as the same thing, it will have a major impact on how you read other articles or do your work, so you need to be careful.
The main types of native ads
There are six types of native ads:
Native advertising can be broadly divided into six types :
1. In-feed type
2. Paid search type (search-linked type)
3. Recommendation widget type
4. Promoted listing type
5. In-ad type with native elements
6. Custom type
This is because there are many types of native ads that differ in the locations they are displayed in and the target audiences they can reach .
If you choose an ad based on a misconception about the target audience you can approach, you will be less likely to see results.Be careful,
In the next chapter, we will take a closer look at the six main types of native advertising.
There is no clear definition of native advertising, but it is generally described as "advertising that blends naturally into the ad display surface so that users can view it as part of the content ."
Although there are no clear numerical standards, standards are generally set based on the following points:
1. Does the ad format match the overall design
of the page ?
2) Do functional ads function
similarly to other elements on the page they appear on or provide similar content ?
3) Does the behavior of the integrated ad payroll directors email database match the surrounding content to some extent?
4. Buying and targeting:
Can you choose where your ads are placed?
Does the type of targeting match the entire page?
5. Measurement Indicators Is
Branding Direct Response ?
ā˛…Clarity of advertisements:
Is it clear to users that it is an advertisement?
This standard was established to prevent stealth marketing, or "stema" for short , a marketing technique that involved posting advertisements while concealing the fact that they are advertisements, which was once rampant.
It's like a standard to ensure that users are not inconvenienced and are satisfied .
Examples of native ads include those featured on SmartNews, as shown above.
Advertisements like this, which blend naturally into the page and encourage users to view the content without causing them the discomfort of seeing an ad, are called native ads, a type of web advertising .
The difference between native ads and advertorials
There is something called advertorial advertising that is often mistaken for being the same as native advertising , but they are completely different.
As explained earlier, native advertising is advertising that blends naturally into the site, delivering information to users in a way that doesn't cause discomfort.
Advertorial advertising, on the other hand, is one type of native advertising .
For more details, please read on as we will explain in the next chapter.
As you can see, native advertising and article advertising are completely different things, and if you think of them as the same thing, it will have a major impact on how you read other articles or do your work, so you need to be careful.
The main types of native ads
There are six types of native ads:
Native advertising can be broadly divided into six types :
1. In-feed type
2. Paid search type (search-linked type)
3. Recommendation widget type
4. Promoted listing type
5. In-ad type with native elements
6. Custom type
This is because there are many types of native ads that differ in the locations they are displayed in and the target audiences they can reach .
If you choose an ad based on a misconception about the target audience you can approach, you will be less likely to see results.Be careful,
In the next chapter, we will take a closer look at the six main types of native advertising.