Psychological factor
Posted: Sun Dec 22, 2024 8:18 am
The PLAYBOY company announced the opening of a concept store of the same name in London this spring. The boutiques are designed in a single corporate style that matches the spirit of the famous men's magazine "Playboy": glamorous and sexy decor elements are used. The owners of the brand believe that the unique design will attract the attention of an elite audience, especially celebrities. Each year, three new boutiques are planned to open in different cities around the world.
"This product is fuel for people. You indonesian numbers can put a bag of meat in your pocket and eat it on the go without getting off your motorcycle," says Tom Parsons, a spokesman for Harley-Davidson, explaining the idea behind the new packaged beef jerky product, which was launched in late 2006. The company's factories make motorcycles, but it also offers a wide range of additional products, such as scenic road maps, leather boots and biker accessories, and now, meat snacks.
Harley-Davidson
Another example is PR from the magazine "She": "Cold? Jump up! And run, dance and swim. In the new fitness club with the Reebok system you can do not only these sports. And in the summer the roof of the building will turn into an open area for sports in the fresh air."
The collaboration between Ferrari and Acer presents the world with a joint product – monitors and laptops. Among them are premium products: multimedia laptops that are much more expensive than those of traditional manufacturers. Some of the Ferrari models are made of carbon fiber, the same material used in Formula 1 cars.
Ferrari has shown interest in high-tech industries. In 2006, they released a mobile phone model in collaboration with Motorola called MOTORAZRmaxx V6 Ferrari Challenge. In the spring of 2013, in honor of the 60th anniversary of the opening of the car manufacturing plant, Ferrari, in partnership with Nokia, released a limited number of phones called Ferrari Vertu (only 1,947 units). The cost of such a phone is about 8 thousand US dollars. The share of third-party enterprises in Ferrari's income in 2005 was about 8%.
The Davidoff company produces perfumes, cigars and coffee. All these products have a high price and elite status.
Common values of the creators of the umbrella and consumers
For example, the Virgin company, created by British businessman Richard Branson, combines various types of businesses: airlines and railway companies, supermarkets, publishing, perfumes, cosmetics, and beverage production. Although they may all seem incompatible, they are united by a common brand that symbolizes fun, lifestyle, and a certain spirit.
At the moment, there is not enough base in Russia for the widespread use of such generalizing "umbrellas". However, there is certainly potential for this. For example, the cartoon heroine Masyanya is a great character for such an "umbrella". Masyanya has a discerning and easy character, and a slightly cynical shade.
In conclusion, I would like to draw attention to several ideas that would allow businesses to expand their assets through various factors.
"This product is fuel for people. You indonesian numbers can put a bag of meat in your pocket and eat it on the go without getting off your motorcycle," says Tom Parsons, a spokesman for Harley-Davidson, explaining the idea behind the new packaged beef jerky product, which was launched in late 2006. The company's factories make motorcycles, but it also offers a wide range of additional products, such as scenic road maps, leather boots and biker accessories, and now, meat snacks.
Harley-Davidson
Another example is PR from the magazine "She": "Cold? Jump up! And run, dance and swim. In the new fitness club with the Reebok system you can do not only these sports. And in the summer the roof of the building will turn into an open area for sports in the fresh air."
The collaboration between Ferrari and Acer presents the world with a joint product – monitors and laptops. Among them are premium products: multimedia laptops that are much more expensive than those of traditional manufacturers. Some of the Ferrari models are made of carbon fiber, the same material used in Formula 1 cars.
Ferrari has shown interest in high-tech industries. In 2006, they released a mobile phone model in collaboration with Motorola called MOTORAZRmaxx V6 Ferrari Challenge. In the spring of 2013, in honor of the 60th anniversary of the opening of the car manufacturing plant, Ferrari, in partnership with Nokia, released a limited number of phones called Ferrari Vertu (only 1,947 units). The cost of such a phone is about 8 thousand US dollars. The share of third-party enterprises in Ferrari's income in 2005 was about 8%.
The Davidoff company produces perfumes, cigars and coffee. All these products have a high price and elite status.
Common values of the creators of the umbrella and consumers
For example, the Virgin company, created by British businessman Richard Branson, combines various types of businesses: airlines and railway companies, supermarkets, publishing, perfumes, cosmetics, and beverage production. Although they may all seem incompatible, they are united by a common brand that symbolizes fun, lifestyle, and a certain spirit.
At the moment, there is not enough base in Russia for the widespread use of such generalizing "umbrellas". However, there is certainly potential for this. For example, the cartoon heroine Masyanya is a great character for such an "umbrella". Masyanya has a discerning and easy character, and a slightly cynical shade.
In conclusion, I would like to draw attention to several ideas that would allow businesses to expand their assets through various factors.