Bonuses for recommendations on social networks. If a client posts a review on their page or tells their friends about you (for example, sends a promo code or referral link), they can receive a discount, points on a bonus account in a loyalty program, a gift or a free service.
Hold a competition for the best, most detailed and creative review of your product, for example, in the form of a review.
"Rewards" for comment
Source: shutterstock.com
You can also show the client other reviews of your singapore business mailing list products. The principle of sociality applies here: people make a decision about a purchase and write a review so as not to be different from others. A banal law of society.
Features of collecting feedback
Make it as easy and quick as possible to leave a review. For example, in the Kinopoisk service, the section with rating a film is impossible not to see, and it is very easy to rate it.
Always thank your clients for their feedback on your work. They spend time on you and should get something in return.
Don't buy custom reviews. They are always very noticeable and will only provoke negative feelings in the client. Especially if a bad comment is immediately followed by a lot of positive ones. Also, a company that has recently appeared on the market and quickly "accumulated" a bunch of positive reviews will arouse suspicion in consumers.
Clearly explain what you want from the user: product photos, description details. General phrases will not inspire confidence and will not benefit you.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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How to find out the 5 key marketing metrics in your company?
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9 Examples of Universal Selling Commercial Proposals
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Referral programs in C2B
There are two main types of affiliate programs:
Single-level : in this program, the partner invites future clients and receives some reward for their click on the referral link. The number of people who take advantage of this opportunity can be unlimited.
Multi-level : the difference from the previous program is that the company's partner receives a reward from it not only for their referrals, but also for those they invited. Thus, their benefit increases several times.
Affiliate programs are also classified by product type.
In case these are goods, the reward will be credited to the person for each order placed by his referrals. For example, Nikolai is a partner of a company selling shoes, and he receives a reward every time his wife Maria buys new shoes by clicking on a special link.
Traffic is a very important factor for advertisers. Affiliates get money every time someone visits their site. But they cannot earn a large sum from it right away. The company rather bets on future earnings, rather than quick results.
Impressions. The partner is rewarded for each view of the advertising banner. But the amount he receives from each visitor is minimal, so this option is only suitable for sites with high traffic.
Reward for actions. In this case, the organization pays its partner for simple actions that its referrals will perform. This could be registration or, for example, subscribing to the site's news. This type of program is used by dating services, file sharing services, online games and online casinos.
In addition to referral links, there are also coupons and promotional codes.
The latter play a similar role for the partner. They are tied to a specific person who receives a reward every time someone enters a code on the site. If the consumer sees such an offer, he immediately wants to use it, feeling the benefit for himself, but he does not even suspect that it will be useful not only for him.
Referral programs in C2B
Source: shutterstock.com
In addition, affiliate programs are divided depending on the method by which participants are attracted:
Passive . This is the easiest way, it requires almost no effort from the partner. He only needs to place a link in the article, on his page in social networks or forum.
Active . A more complex method that requires more effort. The partner must find the client themselves, meet with them, and tell them about the benefits of the product so that the latter