It is where you convince, persuade and seduce the customer.
Here are 5 tips to increase the conversion of an online store's homepage:
Organize the search menu
Imagine you go to a store to buy a pair of size 34 slim fit black women's pants.
In the store, you notice that all the women's pants are together, models and sizes, a total disorganization.
Are you looking for what you want among all those options or are you going to another store?
Online consumers have the same behavior, they australia email list free download want to easily find what they are looking for, so keep your search menu visible and organized, and you can even put it in persistent mode, following the consumer as they “scroll” through the page.
Have a persistent shopping cart
It is possible to use cookies so that a consumer who returns days after the last visit can still access the items in their shopping cart.
However, this can have logistical and inventory consequences, since many consumers make the cart a “Wish List”, even so, the persistent shopping cart is advantageous because the “Wish List” does not create as much purchase intent as “Add to Cart”.
Communicate the store location and contact details
Regardless of your brand’s positioning and notoriety, consumers who see your store for the first time will always feel some distrust and apprehension.
Make your physical address or telephone number available in a visible location so that the consumer can establish trust and not doubt your business.
Have an identifiable balances section
A study carried out in the United States revealed that 64% of online consumers wait to buy items on sale.
Do these consumers a favor and place all sale items in a separate, clearly visible tab.
Offer shipping
Shipping costs are one of the biggest causes of abandoned shopping carts, so free shipping is every online shopper's dream.