How to use podcasting in your marketing strategy?
Posted: Wed Jan 29, 2025 5:15 am
podcast
The most natural way to use a podcast in your marketing strategy would be to create a show in which you talk about specific topics of interest to your niche .
A good strategy to get started in the direct mail mortgage marketing world of podcasting would be, if you have some doubts about the content you want to handle, to resort to old posts that you wrote on your blog and that were very popular at the time, and turn them into episodes adapted to the podcast.
You can use your posts as a script, to which you can add some new things to update it and adapt it to this format.
Now, the next question would be, where do I start to create my podcast?
Below we will show you the steps to follow before you start recording:
Identify your ideal listener
Before launching a podcast you need to identify your target audience as precisely as possible.
The success of your podcast will depend on the emotional connection you manage to establish with the people who are part of your audience and what their motivations are.
Organize an editorial calendar for your podcast
Now you need to define and organize what content you are going to share, thus establishing what information you are going to provide to those people .
What are you going to talk about in your podcast?
It is necessary to establish a list of attractive content that captures the interest of your ideal listener.
To do this, you can review the topics that have worked best, both on your blog and on other online marketing channels, paying special attention to the conversations your target audience has on social media.
Build a solid structure for your podcast
The structure of your podcast should, above all, seek to be recognized by your listeners, so it should adjust to both their tastes and their expectations.
This structure, in addition to indicating who is presenting the podcast, must contain an introduction, development, and end with a conclusion. In this case, it is very important not to overlook including a call to action, which seeks to convert those listeners into subscribers or buyers.
The frequency of your podcast
You must decide the frequency, which can be daily, several episodes a week, or one episode every two weeks.
The important thing is that, once you have established the frequency and listening habits of your audience, you should never fail your audience or miss your appointment with your listeners.
The most natural way to use a podcast in your marketing strategy would be to create a show in which you talk about specific topics of interest to your niche .
A good strategy to get started in the direct mail mortgage marketing world of podcasting would be, if you have some doubts about the content you want to handle, to resort to old posts that you wrote on your blog and that were very popular at the time, and turn them into episodes adapted to the podcast.
You can use your posts as a script, to which you can add some new things to update it and adapt it to this format.
Now, the next question would be, where do I start to create my podcast?
Below we will show you the steps to follow before you start recording:
Identify your ideal listener
Before launching a podcast you need to identify your target audience as precisely as possible.
The success of your podcast will depend on the emotional connection you manage to establish with the people who are part of your audience and what their motivations are.
Organize an editorial calendar for your podcast
Now you need to define and organize what content you are going to share, thus establishing what information you are going to provide to those people .
What are you going to talk about in your podcast?
It is necessary to establish a list of attractive content that captures the interest of your ideal listener.
To do this, you can review the topics that have worked best, both on your blog and on other online marketing channels, paying special attention to the conversations your target audience has on social media.
Build a solid structure for your podcast
The structure of your podcast should, above all, seek to be recognized by your listeners, so it should adjust to both their tastes and their expectations.
This structure, in addition to indicating who is presenting the podcast, must contain an introduction, development, and end with a conclusion. In this case, it is very important not to overlook including a call to action, which seeks to convert those listeners into subscribers or buyers.
The frequency of your podcast
You must decide the frequency, which can be daily, several episodes a week, or one episode every two weeks.
The important thing is that, once you have established the frequency and listening habits of your audience, you should never fail your audience or miss your appointment with your listeners.