product photo optimization
Posted: Wed Jan 29, 2025 5:16 am
Traffic ≠ conversion. How to design a card so that the target audience buys the product
If you want your product card to generate sales, and not just one-offs, you need to work on its conversion rate.
Useful material
Sales on marketplaces: factors without which something can go wrong
How?
Conversion from impressions to clicks
Conversion from impressions to clicks (product card sri lanka consumer email list openings, CTR) can be increased using:
It's obvious, but it's a fact: a product photo is what a buyer sees when scrolling through the feed, even before going to the card. And it should "hook" him.
How do you know if you're using a good main photo?
Before the start of active sales, there is always a stage of testing the main photo .
First, you need to analyze the results for relevant keywords, analyze the products that are already showing/selling well, customer requests and reviews for these products.
Once you understand what customers pay attention to, you will determine what should be depicted in the main photo and order several (!) options from the designer.
Important point : the quality of the photo itself should be high, the shooting should be studio, with the light set correctly. If you are hiring a model, you need to specify certain requirements for her appearance and other nuances.
In this case, for example, AI processing was used to create the photo:
If you want your product card to generate sales, and not just one-offs, you need to work on its conversion rate.
Useful material
Sales on marketplaces: factors without which something can go wrong
How?
Conversion from impressions to clicks
Conversion from impressions to clicks (product card sri lanka consumer email list openings, CTR) can be increased using:
It's obvious, but it's a fact: a product photo is what a buyer sees when scrolling through the feed, even before going to the card. And it should "hook" him.
How do you know if you're using a good main photo?
Before the start of active sales, there is always a stage of testing the main photo .
First, you need to analyze the results for relevant keywords, analyze the products that are already showing/selling well, customer requests and reviews for these products.
Once you understand what customers pay attention to, you will determine what should be depicted in the main photo and order several (!) options from the designer.
Important point : the quality of the photo itself should be high, the shooting should be studio, with the light set correctly. If you are hiring a model, you need to specify certain requirements for her appearance and other nuances.
In this case, for example, AI processing was used to create the photo: