General, broad or local positioning – which one to choose?
Posted: Sun Dec 22, 2024 8:35 am
Website positioning is a process carried out by most website owners. The desire to attract more customers encourages us to work on our website in advance. There are different types of positioning, which are used depending on the chosen marketing strategy. The most commonly used techniques are general, local, broad and voice search positioning. In this article, we will introduce the types of positioning mentioned and suggest when it is worth using them.
The article answers the questions:
How to position an online store?
What is local positioning?
Is it worth considering long-tail keyword positioning?
Contents:
Why are different positioning strategies used?
General positioning
Broad positioning
Local positioning
Positioning for voice search
Why are different positioning strategies used?
Each SEO campaign (regardless of its type) is implemented due to the goal we want to achieve in our business . Although they are based on a similar basis of activities, they have slightly different characteristics and achieve slightly different effects. However, different positioning strategies have one common goal - they should always provide an influx of users from the Google search engine and acquire potential customers in the most effective way possible .
The right type of SEO campaign should be tailored to the client usa mobile number by a specialized SEO agency . The choice of the positioning strategy to be implemented should be left to SEO specialists , who should first analyze our website, the monthly budget for the campaign service and the type of industry in which we operate.
Local SEO is effective when promoting, for example, a restaurant website that operates only in a given region. Broad SEO, on the other hand, is a bull's eye when you run a little-known online store in a popular category with huge competition.
Individual types of positioning are effective only when they meet specific conditions . Let's also remember that the basis of each type of positioning is a properly functioning service , also adapted to mobile devices.
Google Mobile Optimization Test
Test result in Google's "Mobile-Friendly Test" tool
General positioning
The first and most popular type of positioning is general positioning . It involves promoting a website under several or a dozen or so of the most popular phrases in a given thematic category. It is characterized by a fight for the best positions in Google for phrases with high traffic potential , often with very high competition.
This type of positioning is used when we operate globally and works well when we want to acquire customers interested in a specific topic . In this way, you can position websites, blogs, thematic pages or online stores. The great effort and costs put into positioning will result in a greater number of user visits from the Google search engine .
The article answers the questions:
How to position an online store?
What is local positioning?
Is it worth considering long-tail keyword positioning?
Contents:
Why are different positioning strategies used?
General positioning
Broad positioning
Local positioning
Positioning for voice search
Why are different positioning strategies used?
Each SEO campaign (regardless of its type) is implemented due to the goal we want to achieve in our business . Although they are based on a similar basis of activities, they have slightly different characteristics and achieve slightly different effects. However, different positioning strategies have one common goal - they should always provide an influx of users from the Google search engine and acquire potential customers in the most effective way possible .
The right type of SEO campaign should be tailored to the client usa mobile number by a specialized SEO agency . The choice of the positioning strategy to be implemented should be left to SEO specialists , who should first analyze our website, the monthly budget for the campaign service and the type of industry in which we operate.
Local SEO is effective when promoting, for example, a restaurant website that operates only in a given region. Broad SEO, on the other hand, is a bull's eye when you run a little-known online store in a popular category with huge competition.
Individual types of positioning are effective only when they meet specific conditions . Let's also remember that the basis of each type of positioning is a properly functioning service , also adapted to mobile devices.
Google Mobile Optimization Test
Test result in Google's "Mobile-Friendly Test" tool
General positioning
The first and most popular type of positioning is general positioning . It involves promoting a website under several or a dozen or so of the most popular phrases in a given thematic category. It is characterized by a fight for the best positions in Google for phrases with high traffic potential , often with very high competition.
This type of positioning is used when we operate globally and works well when we want to acquire customers interested in a specific topic . In this way, you can position websites, blogs, thematic pages or online stores. The great effort and costs put into positioning will result in a greater number of user visits from the Google search engine .