What is Conversion and How to Increase It: A Guide for Online Stores
Posted: Wed Jan 29, 2025 6:51 am
Conversion is the ratio of users who have performed a target action to the total number of visitors. This is the basic criterion by which you can evaluate the efficiency of an online store. The higher it is, the more successful the site is. Therefore, it is important for businesses to achieve maximum conversion rates.
To achieve high conversion, you need to deeply develop a strategy, set up promotion in all communication channels with the audience, and also set up special tools. We tell you how to do all this.
Content
Conversion: concept and measurement method
How to Measure Conversion in 5 Steps
Traffic channels for online store
How to Increase Conversion in an Online Store: Top 5 Tools
How to Increase Online Store Conversion: Checklist
Conversion: concept and measurement method
Conversion is the ratio of users who have performed a student data target action to the total number of website visitors. It can be used to determine how well an advertising campaign has worked, evaluate the convenience and quality of the website design, and analyze user behavior.
The conversion percentage is calculated using the formula:
Number of target actions / Total number of website visitors * 100%
Conversion is assessed over a certain period, such as a week or a month. Then several indicators are compared and it is determined how sales and other parameters have changed. Measuring conversion allows you to understand whether the advertising budget is being spent effectively, determine the viability of the site and build a promotion strategy.
How to Measure Conversion in 5 Steps
Make a plan. Clearly define the target actions that you want to track: for example, the number of site registrations or newsletter subscriptions, or the number of orders made by customers.
Use analytics tools to track conversions. Create an account in Google Analytics or Yandex Metrica and set up analytics systems for your sites. In analytics tools, you can set goals for measuring conversion. For example, specify how the user's path should end to be considered a target action. This could be opening the "Thank you for placing an order" or "Request sent" tab.
Track events on the site: filling out forms, clicking buttons, watching videos, etc. A special html code on the site will help track each action.
Analyze the information. View the user's path from the first visit to conversion. This will help identify potential problems and understand how to improve the situation. You can determine whether all stages are convenient for the user using the sales funnel.
sr384j67f7cqkp9l184jhrnsaou1b5ua 1.png
If you write out the number of users moving from one stage to another, this path will look like a funnel. When users suddenly exit the funnel, you can say that this stage is not working correctly. For example, if people go to the site en masse and study it, but do not add the product to the basket, you can conclude that something is wrong with the site.
Compare conversion rates:
in different traffic channels to build a competent strategy, optimize marketing efforts and increase sales;
when implementing changes or using new tools, for example, switching to the brand's products those who were not its buyers before.
Traffic channels for online store
We have selected six universal methods for attracting traffic to an online store website.
Search engines. Attract quality organic traffic provided the site is optimized for search queries. An SEO-optimized online store improves visibility in search results, which has a positive effect on traffic.
Social networks. Social platforms often become a source of active audience attraction to the website of an online store. Advertising and thematic content, contests and interaction with the audience - all this increases user loyalty and allows you to attract customers.
Email newsletter. Tells customers about current promotions and discounts, stimulating them to buy. Draws attention to new products and selected product categories. Landing pages, pop-ups and other tools help to collect a subscriber base.
Email retargeting Flocktory xMail. Helps you communicate with users interested in your product, whose contacts you do not have. Read more about the tool in the Flocktory xMail section.
To achieve high conversion, you need to deeply develop a strategy, set up promotion in all communication channels with the audience, and also set up special tools. We tell you how to do all this.
Content
Conversion: concept and measurement method
How to Measure Conversion in 5 Steps
Traffic channels for online store
How to Increase Conversion in an Online Store: Top 5 Tools
How to Increase Online Store Conversion: Checklist
Conversion: concept and measurement method
Conversion is the ratio of users who have performed a student data target action to the total number of website visitors. It can be used to determine how well an advertising campaign has worked, evaluate the convenience and quality of the website design, and analyze user behavior.
The conversion percentage is calculated using the formula:
Number of target actions / Total number of website visitors * 100%
Conversion is assessed over a certain period, such as a week or a month. Then several indicators are compared and it is determined how sales and other parameters have changed. Measuring conversion allows you to understand whether the advertising budget is being spent effectively, determine the viability of the site and build a promotion strategy.
How to Measure Conversion in 5 Steps
Make a plan. Clearly define the target actions that you want to track: for example, the number of site registrations or newsletter subscriptions, or the number of orders made by customers.
Use analytics tools to track conversions. Create an account in Google Analytics or Yandex Metrica and set up analytics systems for your sites. In analytics tools, you can set goals for measuring conversion. For example, specify how the user's path should end to be considered a target action. This could be opening the "Thank you for placing an order" or "Request sent" tab.
Track events on the site: filling out forms, clicking buttons, watching videos, etc. A special html code on the site will help track each action.
Analyze the information. View the user's path from the first visit to conversion. This will help identify potential problems and understand how to improve the situation. You can determine whether all stages are convenient for the user using the sales funnel.
sr384j67f7cqkp9l184jhrnsaou1b5ua 1.png
If you write out the number of users moving from one stage to another, this path will look like a funnel. When users suddenly exit the funnel, you can say that this stage is not working correctly. For example, if people go to the site en masse and study it, but do not add the product to the basket, you can conclude that something is wrong with the site.
Compare conversion rates:
in different traffic channels to build a competent strategy, optimize marketing efforts and increase sales;
when implementing changes or using new tools, for example, switching to the brand's products those who were not its buyers before.
Traffic channels for online store
We have selected six universal methods for attracting traffic to an online store website.
Search engines. Attract quality organic traffic provided the site is optimized for search queries. An SEO-optimized online store improves visibility in search results, which has a positive effect on traffic.
Social networks. Social platforms often become a source of active audience attraction to the website of an online store. Advertising and thematic content, contests and interaction with the audience - all this increases user loyalty and allows you to attract customers.
Email newsletter. Tells customers about current promotions and discounts, stimulating them to buy. Draws attention to new products and selected product categories. Landing pages, pop-ups and other tools help to collect a subscriber base.
Email retargeting Flocktory xMail. Helps you communicate with users interested in your product, whose contacts you do not have. Read more about the tool in the Flocktory xMail section.