Capitalize on search intent
Posted: Wed Jan 29, 2025 6:53 am
People are already searching for topics your business specializes in — so you may as well bring them to your website to answer their queries.
In fact, Google processed more than 14 million searches in January 2024 alone.
This is especially important in the SaaS space.
When someone needs a grammar checker, productivity tool, or project management platform, they head straight to Google to search for one.
They’re not checking newspapers or asking friends. They’re looking online.
This means, if your startup is in the SaaS industry, you’re missing find your mobile numbers list out on tremendous growth potential if you don’t include SEO in your marketing budget.
Plus, SaaS searchers need strategic sales funnel content to nurture conversions.
They need resources they can read and watch to learn:
Why your solution is better than your competitors’
How to integrate it into their current tech stack
How it’ll help them reach their goals
How to get started using it
What your solution does
Why you made it
How it works
SEO gives you the outlet to create these resources. From optimized guides to full-blown knowledge bases to tutorial videos, expert assets help you build trust, encourage trials, and convert freemium users to paid plan customers.
6. Generate qualified leads
Your website is the perfect channel to nudge searchers into your lead nurturing funnel or conversion path.
As long as …
Your content marketing strategy is in line with your target audience’s needs and pain points
Your website has relevant lead magnets and calls to action (CTA) throughout
These searchers are typically highly qualified for your business — if they didn’t need your solution, they probably wouldn’t have asked Google about it.
That’s why it’s pivotal to take advantage of the time they’re on your site by inviting them to continue the conversation (or buy something).
Think funnel stages.
In fact, Google processed more than 14 million searches in January 2024 alone.
This is especially important in the SaaS space.
When someone needs a grammar checker, productivity tool, or project management platform, they head straight to Google to search for one.
They’re not checking newspapers or asking friends. They’re looking online.
This means, if your startup is in the SaaS industry, you’re missing find your mobile numbers list out on tremendous growth potential if you don’t include SEO in your marketing budget.
Plus, SaaS searchers need strategic sales funnel content to nurture conversions.
They need resources they can read and watch to learn:
Why your solution is better than your competitors’
How to integrate it into their current tech stack
How it’ll help them reach their goals
How to get started using it
What your solution does
Why you made it
How it works
SEO gives you the outlet to create these resources. From optimized guides to full-blown knowledge bases to tutorial videos, expert assets help you build trust, encourage trials, and convert freemium users to paid plan customers.
6. Generate qualified leads
Your website is the perfect channel to nudge searchers into your lead nurturing funnel or conversion path.
As long as …
Your content marketing strategy is in line with your target audience’s needs and pain points
Your website has relevant lead magnets and calls to action (CTA) throughout
These searchers are typically highly qualified for your business — if they didn’t need your solution, they probably wouldn’t have asked Google about it.
That’s why it’s pivotal to take advantage of the time they’re on your site by inviting them to continue the conversation (or buy something).
Think funnel stages.