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SEO positioning and optimization – what do both services consist of?

Posted: Sun Dec 22, 2024 8:40 am
by bithee975
Website positioning and SEO optimization, often called interchangeably and considered as one process — building the position of our website in search results — can proceed in different ways and serve usa consumer email database purposes. In this text, we will answer the questions: what is website positioning and optimization, and what is the difference between these two concepts?

The article answers the questions:

What is the difference between positioning and optimization for positioning?
What do on-site and off-site activities involve during positioning?
What is done during SEO optimization?
Contents:

What is website positioning and SEO optimization?
How does the process of optimization for positioning work?
What is an SEO campaign?

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What is website positioning and SEO optimization?
Website positioning and SEO optimization are terms that are often used interchangeably. Regardless of the context in which they are used, they refer to increasing the position in the organic results of the Google search engine.

Website optimization for positioning is an action taken on a given website or online store, which aims to better adapt them to the current requirements of the Google search engine algorithms. Website positioning refers to increasing the position of a website in Google by implementing both optimization for positioning ("on-site" actions) and acquiring positioning links ("off-site" actions), i.e. actions taken outside the positioned website itself.

Online store positioning is therefore a broader and more general term that covers all activities that increase the position of our website in Google, and the activity of SEO optimization itself refers only to adapting to the requirements of the search engine algorithms.

How does the process of optimization for positioning work?
Optimizing websites for positioning, as I mentioned earlier, is adapting a website to the requirements of the Google search engine in such a way that the algorithm recognizes it as valuable and places it in higher positions in Google search results . The first element of optimization is adapting the website code to the search engine. To do this, the website code is simplified or the page is slightly redesigned in order to increase its readability and improve its visibility, e.g. on mobile devices.

Optimizing a website for SEO also involves ensuring the appropriate loading speed of the website, e.g. by reducing the weight and size of images, or limiting the loading of most files and libraries on the home page.