Block of licenses and certificates
Posted: Wed Jan 29, 2025 9:56 am
This section is necessary for business areas that require a license. This applies to education, medicine and other areas. If an organization has voluntary licensing to confirm the product's quality or distinguish it from its competitors, this block is also used. Private specialists, trainers, and course authors post certificates and diplomas in it.
Question and Answer Block
The section with frequently asked pastors in the us email list questions from clients helps to remove objections and doubts. All questions are analyzed in detail and closed with answers. They are usually presented as tabs that can be expanded, or as traditional text. After the list of questions and answers, there is a form for those questions that additionally arose from users and were not covered in the general list.
The Importance of a Call to Action in a Landing Page Structure
The call to action requires special attention. It consists of several blocks located in at least three places: after the offer, in the middle of the text, and at the end. The text can be large — then more calls are included. The content of the call blocks is basically the same throughout the landing page, but can also change under the influence of the topic of the previous block.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153416
The call can be double, for example, "Sign up for a class and order a call." Usually, such a structure contains a call to action and a benefit, as, for example, in the call to "Sign up for a free course."
The call to action can be displayed together with a time limit. For example, "Sign up for the seminar to become successful. The first 5 sign up will receive a 10% discount."
When the cost of the product is low and there are no major problems with sales, the block usually calls for immediate action, such as “Order immediately”, “Call now”, “Buy today”.
The Importance of a Call to Action in a Landing Page Structure
In the b2B segment and in the case of selling complex products or high-cost goods, the closing usually occurs not on the purchase, but on the operator's call, since the decision to purchase in this case is not quick, the transaction can only take place in person. The operator offers a visit for measurements, audit, consultation, cost calculation. Of course, all this is free.
In the case of expensive and complex products with a long decision-making process to purchase, alternative calls for information subscription or for receiving practical materials such as an article, book, or instruction are used. This is especially relevant for customers who do not yet want to request a price or talk to an operator.
When the primary call to action is a purchase, any contact with the seller in the form of a consultation, audit or other face-to-face action is an alternative.
At the end of the landing page, there is the final call to action, contact information, a descriptor, a logo, and directions if the organization has an office, the presence of which, by the way, increases customer trust.
Question and Answer Block
The section with frequently asked pastors in the us email list questions from clients helps to remove objections and doubts. All questions are analyzed in detail and closed with answers. They are usually presented as tabs that can be expanded, or as traditional text. After the list of questions and answers, there is a form for those questions that additionally arose from users and were not covered in the general list.
The Importance of a Call to Action in a Landing Page Structure
The call to action requires special attention. It consists of several blocks located in at least three places: after the offer, in the middle of the text, and at the end. The text can be large — then more calls are included. The content of the call blocks is basically the same throughout the landing page, but can also change under the influence of the topic of the previous block.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153416
The call can be double, for example, "Sign up for a class and order a call." Usually, such a structure contains a call to action and a benefit, as, for example, in the call to "Sign up for a free course."
The call to action can be displayed together with a time limit. For example, "Sign up for the seminar to become successful. The first 5 sign up will receive a 10% discount."
When the cost of the product is low and there are no major problems with sales, the block usually calls for immediate action, such as “Order immediately”, “Call now”, “Buy today”.
The Importance of a Call to Action in a Landing Page Structure
In the b2B segment and in the case of selling complex products or high-cost goods, the closing usually occurs not on the purchase, but on the operator's call, since the decision to purchase in this case is not quick, the transaction can only take place in person. The operator offers a visit for measurements, audit, consultation, cost calculation. Of course, all this is free.
In the case of expensive and complex products with a long decision-making process to purchase, alternative calls for information subscription or for receiving practical materials such as an article, book, or instruction are used. This is especially relevant for customers who do not yet want to request a price or talk to an operator.
When the primary call to action is a purchase, any contact with the seller in the form of a consultation, audit or other face-to-face action is an alternative.
At the end of the landing page, there is the final call to action, contact information, a descriptor, a logo, and directions if the organization has an office, the presence of which, by the way, increases customer trust.