Examples of Trade Marketing
Posted: Wed Jan 29, 2025 10:39 am
Studying successful cases in the field of trade marketing allows you to delve deeper into the essence of this area.
Example 1
Organization Y is engaged in the production of wall clocks. To strengthen relationships with partners and stores, the sales specialist developed several effective strategies. During the travel agency email list summer sales, wholesale customers were given additional bonuses.
In addition, Organization Y launched a joint promotion with a popular online store. Buyers who ordered watches from this brand were given practical watch cases as a gift. The promotion of Y products encouraged partners to make active deals, and stores to increase sales.
Example 2
Corporation A specializes in the production of environmentally friendly food products. To strengthen long-term relationships with trading partners, managers have developed an innovative loyalty system. Distributors are awarded bonus units for large volumes of purchases, which can then be exchanged for valuable prizes or additional discounts on products.
Moreover, Organization A participated in a healthy lifestyle exhibition, where it presented its products and information about their quality and benefits. Distributors, wholesalers and retailers specializing in nutrition developed with organic origins were invited to the event.
Example 2
Source: shutterstock.com
They had the opportunity to try the products and evaluate their taste. Such events help to strengthen the loyalty of suppliers and facilitate the search for new distribution channels.
These trade marketing methods used by famous brands can be considered successful.
Coca-Cola regularly holds various competitions, themed events, social media activities and, in addition, integrates its logo into various films and TV programs.
Apple showcases its innovations at large trade shows, focuses on the aesthetics of its products, and runs active online campaigns.
Nike organizes sporting events, attracting famous athletes to them, enters into strategic partnership agreements with popular sports clubs and federations, and releases new products in accordance with current trends in world sports.
McDonald's is famous for its friendly atmosphere of family restaurants, holds interactive online meetings and raffles with pleasant prizes, and is a sponsor of major cultural events.
Lego attracts attention with its bright style and high quality of products, holds fun competitions for children with unique prizes and cooperates with famous TV channels and entertainment programs.
Samsung showcases cutting-edge technologies at major exhibitions, relies on advertising campaigns with famous personalities, and organizes a variety of shows with valuable prizes.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153417
Trade Marketing Trends
For those who want to stay ahead of the competition, it is important to stay up to date with the latest in marketing. Insights into current fashion trends can be obtained at trade shows, conferences, or specialized training courses. Let's look at a few cutting-edge trends that can inspire your advertising plan.
Example 1
Organization Y is engaged in the production of wall clocks. To strengthen relationships with partners and stores, the sales specialist developed several effective strategies. During the travel agency email list summer sales, wholesale customers were given additional bonuses.
In addition, Organization Y launched a joint promotion with a popular online store. Buyers who ordered watches from this brand were given practical watch cases as a gift. The promotion of Y products encouraged partners to make active deals, and stores to increase sales.
Example 2
Corporation A specializes in the production of environmentally friendly food products. To strengthen long-term relationships with trading partners, managers have developed an innovative loyalty system. Distributors are awarded bonus units for large volumes of purchases, which can then be exchanged for valuable prizes or additional discounts on products.
Moreover, Organization A participated in a healthy lifestyle exhibition, where it presented its products and information about their quality and benefits. Distributors, wholesalers and retailers specializing in nutrition developed with organic origins were invited to the event.
Example 2
Source: shutterstock.com
They had the opportunity to try the products and evaluate their taste. Such events help to strengthen the loyalty of suppliers and facilitate the search for new distribution channels.
These trade marketing methods used by famous brands can be considered successful.
Coca-Cola regularly holds various competitions, themed events, social media activities and, in addition, integrates its logo into various films and TV programs.
Apple showcases its innovations at large trade shows, focuses on the aesthetics of its products, and runs active online campaigns.
Nike organizes sporting events, attracting famous athletes to them, enters into strategic partnership agreements with popular sports clubs and federations, and releases new products in accordance with current trends in world sports.
McDonald's is famous for its friendly atmosphere of family restaurants, holds interactive online meetings and raffles with pleasant prizes, and is a sponsor of major cultural events.
Lego attracts attention with its bright style and high quality of products, holds fun competitions for children with unique prizes and cooperates with famous TV channels and entertainment programs.
Samsung showcases cutting-edge technologies at major exhibitions, relies on advertising campaigns with famous personalities, and organizes a variety of shows with valuable prizes.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153417
Trade Marketing Trends
For those who want to stay ahead of the competition, it is important to stay up to date with the latest in marketing. Insights into current fashion trends can be obtained at trade shows, conferences, or specialized training courses. Let's look at a few cutting-edge trends that can inspire your advertising plan.