classification in the overall communication
In the detailed concept, you place the partial strategy once again in the larger context of the communication strategy. Here you also prepare the company's brand understanding and mission statement so that it is available to everyone involved and understandable in the context of this specific project. Now write down the crucial parts that are relevant for all corporate influencers. These can be incorporated into a compact manual, which also includes the corporate influencer mission statement and the guidelines.
corporate influencer mission statement
You developed an initial mission statement in the kick-off workshop. In many projects, it can be very useful to develop a shared mission statement with a larger community, for example in the big program kick-off with the corporate influencers. In this case, it is already created in the concept and added here later.
guidelines and guidelines
The guidelines and policies are closely linked to the corporate influencer mission statement and can also be developed together as a mutual commitment and guideline. The social media guidelines bank data can be included here or modified again for the specific application in the program. They can also simply be referred to.
Legal guardrails
Clarification of and answers to the relevant legal questions are part of the Corporate Influencer Program. This is primarily about data protection, copyright, personal rights and competition law (for example when it comes to this. Some legal aspects are particularly important for the employer and for the project management. If the participants in the program need legal certainty, such guard rails also belong in the manual with the guidelines - compact, understandable and with information on who to contact for help and further information if needed.