Where do I start?
It’s easy and frankly natural to be a little overwhelmed when confronted with the task of turning your passion and thoughts into a brand that makes sense and can be understood easily. This daunting task shouldn’t put you off, as the value of brand creation is huge.
Try starting with what you want to achieve, what’s the core goal of why you do what you do? Use that idea to form your ‘mission statement’, your reason for existing as an organisation. In a nutshell, that’s the core of your brand. After that point, add in values that are important to your organisation or to you as its leader, whether that be a sense of adventure, or compassion, or a focus on improving the community around you. The foundation of all good brands starts with these principles.
Now that you’ve found your core values, it’s time portugal rcs data to flesh these out into a physical thing throughout your whole organisation. In the simplest of terms, try answering these questions to point you in the right direction to build your brand
How can your customers visually see your values? Think of logos, uniforms, websites, your tone of voice and writing style. How do your classes and sessions fit the style of your organisation?
How well do all your team know and understand your principles? Have you asked your team for their feedback? How can you get your team to be an active part of your brand?
How do you tell the story of your organisation? Does it lead your customers to think about your values and principles?
Is your message consistent right the way across your business?
As soon as you’ve got these four elements working for you, your brand will appear, and you’ll start to see the value it creates for your organisation.