Marketing and sales automation - a comprehensive solution to the problem
Posted: Thu Jan 30, 2025 3:29 am
The head of the warming-up department, Alena Biryukova, shared her opinion.
If you compare all the above-mentioned tools, you will see that they affect the problem in a targeted manner. For example, email marketing: if you simply think through a chain of letters and send them to your database, you will quickly encounter burnout.
If we consider this tool in the context of marketing automation, we will be able to work not only on customer retention, but also attract new ones thanks to the synergy of different tools: live chats, pop-ups, chat bots, etc. This way, you build up your base and do not just launch a weekly mailing to different segments, but build the entire customer journey at once and interact with them at each stage in an automated mode. Thus, we immediately receive applications from the hot base and simultaneously attract and warm up new users. This is how automation differs from launching email marketing.
1199_7.png
We actively use automation, attracting an average of 900 MQL monthly. At the start, we identified tasks that needed to be solved: increasing the conversion of commercial offers, effectively warming up clients during a long period of decision-making, and increasing the number of leads. How we solved these problems and established processes georgia consumer email list
Advantages of the tool:
Automation is aimed at improving and optimizing processes. Before implementation, you must define the tasks that need to be solved and the areas that require strengthening. This way, you will understand why you are losing sales and find growth points. And you will select the necessary tools that cover the entire cycle of working with each client: from the first touch to the repeat sale.
No human factor. The same letters are sent automatically, the manager does not need to waste time on requesting feedback, sending additional materials to stay in the client's field of vision while he makes a decision and researches the market. Conversion and team efficiency increase.
Accessible analytics. No more blind-footing, all processes and results are tracked automatically in one place. You will be able to manage budgets and more data more effectively.
We have provided more information about how this tool works in the article: Marketing automation: how to increase efficiency and reduce promotion costs.
If you compare all the above-mentioned tools, you will see that they affect the problem in a targeted manner. For example, email marketing: if you simply think through a chain of letters and send them to your database, you will quickly encounter burnout.
If we consider this tool in the context of marketing automation, we will be able to work not only on customer retention, but also attract new ones thanks to the synergy of different tools: live chats, pop-ups, chat bots, etc. This way, you build up your base and do not just launch a weekly mailing to different segments, but build the entire customer journey at once and interact with them at each stage in an automated mode. Thus, we immediately receive applications from the hot base and simultaneously attract and warm up new users. This is how automation differs from launching email marketing.
1199_7.png
We actively use automation, attracting an average of 900 MQL monthly. At the start, we identified tasks that needed to be solved: increasing the conversion of commercial offers, effectively warming up clients during a long period of decision-making, and increasing the number of leads. How we solved these problems and established processes georgia consumer email list
Advantages of the tool:
Automation is aimed at improving and optimizing processes. Before implementation, you must define the tasks that need to be solved and the areas that require strengthening. This way, you will understand why you are losing sales and find growth points. And you will select the necessary tools that cover the entire cycle of working with each client: from the first touch to the repeat sale.
No human factor. The same letters are sent automatically, the manager does not need to waste time on requesting feedback, sending additional materials to stay in the client's field of vision while he makes a decision and researches the market. Conversion and team efficiency increase.
Accessible analytics. No more blind-footing, all processes and results are tracked automatically in one place. You will be able to manage budgets and more data more effectively.
We have provided more information about how this tool works in the article: Marketing automation: how to increase efficiency and reduce promotion costs.