7 steps to successfully launch a contextual and targeted HR campaign
Posted: Thu Jan 30, 2025 3:43 am
In order for the mission of finding employees using Internet marketing tools to be successfully completed, we recommend that you go through 7 steps “from start to finish”, which will allow you to get the honduras consumer email list maximum result for the money invested.
Step 1: Define goals and objectives
In particular,
how many employees do you need to find;
what vacancies need to be filled, what are their specifics;
what is your advertising budget;
What is the deadline for completing the selection?
Step 2. Create a portrait of your target audience
At this stage it is necessary to understand:
who are your ideal candidates;
what is their age, gender, education;
where they live and work;
what are their interests and needs;
what websites and social networks they visit.
Step 3: Select Advertising Platforms
For targeted advertising, Yandex Direct, VK Advertising, MyTarget are suitable, for example.
To launch contextual advertising - Yandex Direct and Google Ads.
Step 1: Define goals and objectives
In particular,
how many employees do you need to find;
what vacancies need to be filled, what are their specifics;
what is your advertising budget;
What is the deadline for completing the selection?
Step 2. Create a portrait of your target audience
At this stage it is necessary to understand:
who are your ideal candidates;
what is their age, gender, education;
where they live and work;
what are their interests and needs;
what websites and social networks they visit.
Step 3: Select Advertising Platforms
For targeted advertising, Yandex Direct, VK Advertising, MyTarget are suitable, for example.
To launch contextual advertising - Yandex Direct and Google Ads.