Make leaving a review easy:
Posted: Thu Jan 30, 2025 3:44 am
Follow up on purchases with a text or email asking for a review. You can sweeten the deal by offering money off their next purchase or points for a loyalty program.
Engage customers:
Spotlight a customer of the week in email newsletters and on social media platforms and let them share their experience with your product in their own words.
Include social proof on your website:
When you have reviews and customer testimonials, ensure they’re cameroon mobile numbers list visible. Don’t lose the persuasive power of good reviews or customer stories because they’re buried in your website or impossible to find.
3. Write effective product descriptions
B2C has an advantage over B2B in the product description department. While it’s true that B2B sales use product pages and narrative storytelling, B2B e-commerce marketing has more opportunities to use copywriting to its advantage.
For instance, if you have a web page full of sneakers or boxes of chocolates, you can use copywriting to showcase the brilliance of every single product.
Your target audience may not be interested in a few, but you have many more chances to win conversions with dozens of unique products per page.
There are whole schools of thought about what makes good copywriting. But your focus should be twofold: optimization and representation.
Optimization is writing your product descriptions with technical SEO in mind. When you optimize descriptions, use target keywords aimed at discovery through organic traffic.
For instance, if you notice “snow boots with heavy tread” has a higher search volume than “heavy snow boots” in your keyword research tools, optimize for the highest-performing keyword.
Representation means representing your product well and accurately through narrative descriptions.
Engage customers:
Spotlight a customer of the week in email newsletters and on social media platforms and let them share their experience with your product in their own words.
Include social proof on your website:
When you have reviews and customer testimonials, ensure they’re cameroon mobile numbers list visible. Don’t lose the persuasive power of good reviews or customer stories because they’re buried in your website or impossible to find.
3. Write effective product descriptions
B2C has an advantage over B2B in the product description department. While it’s true that B2B sales use product pages and narrative storytelling, B2B e-commerce marketing has more opportunities to use copywriting to its advantage.
For instance, if you have a web page full of sneakers or boxes of chocolates, you can use copywriting to showcase the brilliance of every single product.
Your target audience may not be interested in a few, but you have many more chances to win conversions with dozens of unique products per page.
There are whole schools of thought about what makes good copywriting. But your focus should be twofold: optimization and representation.
Optimization is writing your product descriptions with technical SEO in mind. When you optimize descriptions, use target keywords aimed at discovery through organic traffic.
For instance, if you notice “snow boots with heavy tread” has a higher search volume than “heavy snow boots” in your keyword research tools, optimize for the highest-performing keyword.
Representation means representing your product well and accurately through narrative descriptions.