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Nike Sends Out Black Friday Emails to Customers

Posted: Thu Jan 30, 2025 3:46 am
by rumana777
On average, 81% of companies use marketing automation.

Automation is like having a personal assistant who can handle your email marketing tasks while you sip margaritas on the beach (figuratively speaking, of course).

Setting up triggered emails based on user actions is a smart move. When your subscribers take a specific action (like abandoning their shopping cart or downloading an ebook), you can send them a timely and personalized email .

Provide the sweet spot in their inbox at the right time
When it comes to email marketing, timing really is everything. Knowing when to send emails can make all the difference in whether they are opened and read.

This is especially important during holidays and major rcs data poland celebrations when customers are looking for the best deals.

For example, in the US, Black Friday usually falls on the Friday after Thanksgiving, which is the fourth Thursday in November. Many retailers start their Black Friday promotions early in the week.

So, your tempting offers should run around this time to get the best results. Just like this Nike Black Friday email.


It's important to remember that consumer behavior may differ depending on your target audience.

A call to action is required
Having clear and compelling calls to action in your emails can encourage recipients to open your offers and learn more about them.

YOUR call to action is the heart of your email marketing campaign. It is what grabs your readers' attention and motivates them to take action.

Use strong verbs and avoid passive voice to make your calls to action more effective. Also, calls to action (CTAs) should be properly placed in the email to grab the reader’s attention.

Conclusion
Email marketing continues to be a strong contender for increasing leads and conversions for businesses. To get the most out of this veteran marketing tactic, these email open rate tips are essential for businesses.