The advantage of the PPC model:
Posted: Thu Jan 30, 2025 4:04 am
You've probably experienced this before: you were just looking for new speakers on Amazon and shortly afterwards you see a suitable ad on Facebook and other social media sites. This so-called retargeting, which allows you to reach customers who have already been to your website, is a good example of what is possible with online advertising.
If you manage to use these opportunities cleverly, you can generate a lot of leads with online advertising.
To give you an initial overview, we explain the most common commission models for online advertising below:
“Pay per View” (PPV)
With this model, a commission is paid out when the visitor simply sees your advertisement. Whether they even notice it or click on it is not important.
“Pay per Click” (PPC) or “Cost per australia telegram screening Click” (CPC)
A fixed commission is due for each click on an advertisement. Whether the customer then buys something or registers on the website is not relevant. This makes it all the more important for your lead generation that you lead the visitor to a suitable landing page . Suitable in this case means that the content of the page is a good match for your advertisement, but that it also creates the opportunity and, ideally, an incentive for visitors to leave their contact details there. So always use a short contact form . This is unobtrusive and gives you the opportunity to win the website visitor as a lead. You can read how you can best achieve this in our blog post “ Yes, I do: Permission Marketing, Opt-In and Opt-Out ”.
You can track exactly who clicked on what and when. Use this information to check whether your advertising is effective or whether there is a need for optimization.
If you manage to use these opportunities cleverly, you can generate a lot of leads with online advertising.
To give you an initial overview, we explain the most common commission models for online advertising below:
“Pay per View” (PPV)
With this model, a commission is paid out when the visitor simply sees your advertisement. Whether they even notice it or click on it is not important.
“Pay per Click” (PPC) or “Cost per australia telegram screening Click” (CPC)
A fixed commission is due for each click on an advertisement. Whether the customer then buys something or registers on the website is not relevant. This makes it all the more important for your lead generation that you lead the visitor to a suitable landing page . Suitable in this case means that the content of the page is a good match for your advertisement, but that it also creates the opportunity and, ideally, an incentive for visitors to leave their contact details there. So always use a short contact form . This is unobtrusive and gives you the opportunity to win the website visitor as a lead. You can read how you can best achieve this in our blog post “ Yes, I do: Permission Marketing, Opt-In and Opt-Out ”.
You can track exactly who clicked on what and when. Use this information to check whether your advertising is effective or whether there is a need for optimization.