Retained customers and customer ranking
Posted: Thu Jan 30, 2025 4:11 am
Content marketing has been around for hundreds of years, in fact, one of the first people to do it was Benjamin Franklin, who in 1732 published “Poor Richard's Almanack”, an annual almanac that aimed to promote his printing business .
After this, content marketing became more common and over the years, it has evolved, becoming an essential tool to reach our target audience.
In this blog post, you will learn about 7 examples of content marketing that have been very successful in recent years.
1. Netflix
Netflix is an example of content marketingToday, Netflix is one of the platforms that stands out the most for its content marketing. Their trick? Listening to customers and Big Data . They have been adapting and including content based on the information they had or that their customers gave them, thus managing to maximize customer satisfaction.
Netflix has thus become a benchmark in qatar telegram number database content marketing, particularly in its use of social media and advertising.
One example was the campaign carried out for the series “Stranger Things”, where a virtual reality experience was prepared in which the user had the option to go through some of the scenes from the series; in addition, Netflix uploaded the video to YouTube so that people who could not go in person could also enjoy the experience. The video has almost 8 million views and the series has become one of the most successful on the platform.
2. IKEA
IKEA was one of the pioneering companies to embrace digital marketing; it began with its campaigns through social media and its online catalogue and has since continued to develop in this area, offering increasingly creative and useful options to build customer loyalty.
One of the most useful tools created in recent years has been an app called “ IKEA Place ” that helps people who want to buy an item to know if it will fit in the area where they want to place it or if it will fit in with the rest of the decor. The app opens the camera on your phone, measures the space and allows you to select the furniture you prefer to see how it will look. The app has gotten more than 100 thousand downloads and makes shopping easier for customers.
After this, content marketing became more common and over the years, it has evolved, becoming an essential tool to reach our target audience.
In this blog post, you will learn about 7 examples of content marketing that have been very successful in recent years.
1. Netflix
Netflix is an example of content marketingToday, Netflix is one of the platforms that stands out the most for its content marketing. Their trick? Listening to customers and Big Data . They have been adapting and including content based on the information they had or that their customers gave them, thus managing to maximize customer satisfaction.
Netflix has thus become a benchmark in qatar telegram number database content marketing, particularly in its use of social media and advertising.
One example was the campaign carried out for the series “Stranger Things”, where a virtual reality experience was prepared in which the user had the option to go through some of the scenes from the series; in addition, Netflix uploaded the video to YouTube so that people who could not go in person could also enjoy the experience. The video has almost 8 million views and the series has become one of the most successful on the platform.
2. IKEA
IKEA was one of the pioneering companies to embrace digital marketing; it began with its campaigns through social media and its online catalogue and has since continued to develop in this area, offering increasingly creative and useful options to build customer loyalty.
One of the most useful tools created in recent years has been an app called “ IKEA Place ” that helps people who want to buy an item to know if it will fit in the area where they want to place it or if it will fit in with the rest of the decor. The app opens the camera on your phone, measures the space and allows you to select the furniture you prefer to see how it will look. The app has gotten more than 100 thousand downloads and makes shopping easier for customers.