We Want To See Measurable
Posted: Sun Dec 22, 2024 8:57 am
Shift Your Perspectivemelissa Zehner, Senior Director Of Content Marketing At Financing Platform Lendio, Says Some Creatives Operate From A Mindset That They Need To Be Creative All The Time – To The Exclusion Of Other Considerations Critical To Content Marketing Success.many Assume Creatives Often Enter The Marketing Field To Parlay Their Artistic Craftsmanship – A Knack For Writing Compelling Stories Or A Great Eye For Design – Into A Viable Career. But From Where Melissa Sits – And In The Creative Teams That She Influences And Drives – A Strong, Symbiotic Relationship With Data Is Part And Parcel To The Creative Process.
“we Need To All Move Past The Idea That If You Are Creative, You indian mobile number list Can’t Also Be Scientific And Analytical. If Results, Creatives Need To Find The Intersection Where Data And Creativity Meet,” She Explains.to See Measurable Results, Creatives Must Find The Intersection Of Data And Creativity, Says @liswrites Via @cmicontent.share On Xin His Work As Creative Director At Financial Market Data Business Refinitiv, Mark Lulsens Thinks The Creative Process Must Be Influenced By Data, But Not Turned Into A Paint-by-numbers System.
“what We Can’t Do Is Say, ‘data Analytics People Aren’t Creative, They Are Just The Geeks.’ But We Also Can’t Say, ‘creatives Aren’t Data And Analytical People.’ We Have The (Analytical) Side Of Our Brain As Well – We Just Lean On The Creative Side More,” He Says. “our Mindset Needs To Shift To, ‘we Are All Data Creatives. We All Use Data To Create New And Better Content, More Exciting, More Relevant Content.’ Only Then Are We Speaking The Same Language.
“we Need To All Move Past The Idea That If You Are Creative, You indian mobile number list Can’t Also Be Scientific And Analytical. If Results, Creatives Need To Find The Intersection Where Data And Creativity Meet,” She Explains.to See Measurable Results, Creatives Must Find The Intersection Of Data And Creativity, Says @liswrites Via @cmicontent.share On Xin His Work As Creative Director At Financial Market Data Business Refinitiv, Mark Lulsens Thinks The Creative Process Must Be Influenced By Data, But Not Turned Into A Paint-by-numbers System.
“what We Can’t Do Is Say, ‘data Analytics People Aren’t Creative, They Are Just The Geeks.’ But We Also Can’t Say, ‘creatives Aren’t Data And Analytical People.’ We Have The (Analytical) Side Of Our Brain As Well – We Just Lean On The Creative Side More,” He Says. “our Mindset Needs To Shift To, ‘we Are All Data Creatives. We All Use Data To Create New And Better Content, More Exciting, More Relevant Content.’ Only Then Are We Speaking The Same Language.