Within the framework of comparison by indicators, it is customary to distinguish four types of benchmarking
Posted: Thu Jan 30, 2025 4:15 am
strategic , when the business model and marketing strategy of the enterprise are assessed. Let's say a competitor creates new markets through expansion - increasing the number of branches in the country, attracting freelance designers to one-time projects;
process , where the analysis of activities within the company takes place or the comparison of the business process structure used by it with similar aspects of the activities of other companies. This can be either the organization of work in the office or remotely, or processes related to the direct provision of design services;
functional . In this case, attention is focused on comparing indicators, rather than the mechanisms for implementing certain processes (functions) within the company, or on the quality of product design. For example, when analyzing mobile applications, you can look at whether it is easy for users to find information, whether there is personalization of the design for different audience groups, and whether built-in tips are implemented;
comparative . This is where performance indicators indonesia consumer email list are studied. For example, you can compare a company's annual revenue, website conversion, or the number of sales of specific services.
process , where the analysis of activities within the company takes place or the comparison of the business process structure used by it with similar aspects of the activities of other companies. This can be either the organization of work in the office or remotely, or processes related to the direct provision of design services;
functional . In this case, attention is focused on comparing indicators, rather than the mechanisms for implementing certain processes (functions) within the company, or on the quality of product design. For example, when analyzing mobile applications, you can look at whether it is easy for users to find information, whether there is personalization of the design for different audience groups, and whether built-in tips are implemented;
comparative . This is where performance indicators indonesia consumer email list are studied. For example, you can compare a company's annual revenue, website conversion, or the number of sales of specific services.