Humanity first, sales second
Posted: Thu Jan 30, 2025 4:17 am
Templated cold pitches with [Name] at the beginning are particularly egregious. You’re not going to get any traction this way.
Imagine being on the receiving end of a message like this. It has nothing to do with you, and whoever sent it didn’t care enough to type out your name. Would you feel inclined to buy something from them? Do you feel assured they care one whit about your problems?
Beyond empathy, the data backs up the personal approach. Look at peru mobile numbers list these personalization statistics compiled by the trend analysis site Exploding Topics:
89% of marketing campaigns using personalization see positive ROI
60% of customers receiving a personalized marketing experience become repeat customers
Only 60% of consumers receive personalized marketing, while 80% of marketers think they’re providing it.
Graph showing 89% of marketers see positive ROI with personalization.
Image Source
This leads to the second most important part of delivering an effective sales pitch: be a human first.
Michael Lewis, author of The Big Short and The Blind Side, among many other impactful non-fiction works, said this in his MasterClass on writing: “One of the things that will strike you about my books is that almost every subject was someone who was basically ignored. So pay attention to the unusual, powerful interest you have in other human beings.”
This is an incredibly useful sales tip (as well as a life tip). Be interested in people. Genuinely. Your goal is to make a human connection, not a sale.
The happy outcome of a genuine relationship is that sales often follow.
Imagine being on the receiving end of a message like this. It has nothing to do with you, and whoever sent it didn’t care enough to type out your name. Would you feel inclined to buy something from them? Do you feel assured they care one whit about your problems?
Beyond empathy, the data backs up the personal approach. Look at peru mobile numbers list these personalization statistics compiled by the trend analysis site Exploding Topics:
89% of marketing campaigns using personalization see positive ROI
60% of customers receiving a personalized marketing experience become repeat customers
Only 60% of consumers receive personalized marketing, while 80% of marketers think they’re providing it.
Graph showing 89% of marketers see positive ROI with personalization.
Image Source
This leads to the second most important part of delivering an effective sales pitch: be a human first.
Michael Lewis, author of The Big Short and The Blind Side, among many other impactful non-fiction works, said this in his MasterClass on writing: “One of the things that will strike you about my books is that almost every subject was someone who was basically ignored. So pay attention to the unusual, powerful interest you have in other human beings.”
This is an incredibly useful sales tip (as well as a life tip). Be interested in people. Genuinely. Your goal is to make a human connection, not a sale.
The happy outcome of a genuine relationship is that sales often follow.