Global Digital Trends 2025
Posted: Thu Jan 30, 2025 4:20 am
Trends that will soon emerge from the shadows
More and more people live alone. According to Rosstat, there are 20% more such people in Russia, which is 42% of all families - 27.6 million.
Singles make decisions based on their interests and often make impulsive purchases to get new emotions. That is why marketplaces are especially popular among such an audience.
Living on your own can be expensive, especially in big cities. This could lead to new services like co-living or co-working spaces.
Such people often change their preferences. This may lead to the emergence of new entertainment platforms.
Another trend that will gain momentum in 2025 is concern for mental health: as life expectancy increases, people want to stay sane into old age.
Hence, the importance of taking care of cognitive health will increase .
And if you introduce an element of such concern for the audience and consumers into your development and promotion strategy, you can stand out from your competitors.
Social Media: Memes, Content, and the Importance of Storytelling
Among the most significant SMM trends, it is impossible not to highlight:
short videos. The best way to compete for attention is to make short videos. According to the study “The Future 100: 2024”, 400 million terabytes of information are created every day in the world, and 90% of the world’s data was created in the last two years.
memes in SMM. Generation Z or zoomers are becoming the largest consumer group in the world, so marketing now speaks their language – the language of memes.
collaborations and joint content. Such content expands the reach of publications by exchanging audiences, this trend has been relevant for several years. Brands can cooperate with bloggers and other brands, unexpected collaborations increase reach.
More and more people live alone. According to Rosstat, there are 20% more such people in Russia, which is 42% of all families - 27.6 million.
Singles make decisions based on their interests and often make impulsive purchases to get new emotions. That is why marketplaces are especially popular among such an audience.
Living on your own can be expensive, especially in big cities. This could lead to new services like co-living or co-working spaces.
Such people often change their preferences. This may lead to the emergence of new entertainment platforms.
Another trend that will gain momentum in 2025 is concern for mental health: as life expectancy increases, people want to stay sane into old age.
Hence, the importance of taking care of cognitive health will increase .
And if you introduce an element of such concern for the audience and consumers into your development and promotion strategy, you can stand out from your competitors.
Social Media: Memes, Content, and the Importance of Storytelling
Among the most significant SMM trends, it is impossible not to highlight:
short videos. The best way to compete for attention is to make short videos. According to the study “The Future 100: 2024”, 400 million terabytes of information are created every day in the world, and 90% of the world’s data was created in the last two years.
memes in SMM. Generation Z or zoomers are becoming the largest consumer group in the world, so marketing now speaks their language – the language of memes.
collaborations and joint content. Such content expands the reach of publications by exchanging audiences, this trend has been relevant for several years. Brands can cooperate with bloggers and other brands, unexpected collaborations increase reach.