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Conclusion: The target group gets what it wants

Posted: Thu Jan 30, 2025 4:24 am
by Mitu100@
The double opt-in procedure has become widely accepted in companies. It offers the great advantage that the proportion of genuinely interested parties is higher due to the additional confirmation than with a simple opt-in. In addition, you are also on the safe side from a legal point of view. With the double opt-in, you often collect high-quality leads that you can then contact for advertising and information purposes. Permission to contact is then the starting signal for a long-term dialogue and, in the best case, the start of a new business relationship. However, you should not bombard the recipient with too much advertising and information. Then you will all too quickly be labeled as spam and an "opt-out" is inevitable.

From a company perspective, the azerbaijan telegram screening danger with double opt-in is that the confirmation email is overlooked, forgotten or mistakenly sorted into the spam folder. Therefore, when entering the email address, it should be communicated that a confirmation link will follow by email.

In fact, permission marketing also has a positive effect (albeit indirectly) on search engine rankings . The double opt-in generates valuable leads and thus also creates high-quality access to your own website. This means that the dwell time is generally longer and the bounce rate is lower - both of which have a positive effect on the ranking.


Permission marketing can be the first impetus for a long-term dialogue and ultimately the starting point of a new customer relationship. It is less intrusive than classic outbound marketing and, in conjunction with the double opt-in process, you can collect high-quality leads with the right incentives. These leads then also approach the information sent to them with a completely different attitude because they have actively opted in - which undoubtedly has a positive effect on the conversion rate.