Benefits to following the topic cluster model
Posted: Thu Jan 30, 2025 4:40 am
You should start your content cluster with a strong pillar page. You should then include links from all the pages in the cluster with related topics. This breakdown looks like this:
Pillar Page. The hub for a specific topic. Pillar pages are generally broad and link to several cluster pages.
Topic Cluster. A more detailed page that answers a specific question about your general topic and links back to the main pillar page.
There are many:
More organized content . Pillar pages help you organize your content. They are designed to organize your blog around topic cluster pages.
Makes SEO easier. Linking to pillar pages from cluster pages will eventually improve your SEO. Since you are giving authority to your blog on a particular topic .
Increased speed when creating content. Once you've done most of the work in creating a pillar page, cluster pages of related topics are much simpler to create, as the research you georgia mobile database do will be applied to all of the content.
More comprehensive content. You'll avoid repetition or gaps in your content. For example, if you write about higher education financing, and you mention student loans on your main page, cluster pages can include loan types or scholarship opportunities. This way, your original post won't go too deep into these topics. And it will be more accessible to the reader.
Analyze your competition's topics
with the Topic Research tool
Try it for free →
ADS illustration
How to create topic clusters
The pillar content and topic cluster model allows businesses to optimize and produce good content in less time. The goal of clustering content goes beyond traditional SEO strategies, as it helps you create quality information. Your content should be planned, researched, and presented in multiple formats.
Pillar Page. The hub for a specific topic. Pillar pages are generally broad and link to several cluster pages.
Topic Cluster. A more detailed page that answers a specific question about your general topic and links back to the main pillar page.
There are many:
More organized content . Pillar pages help you organize your content. They are designed to organize your blog around topic cluster pages.
Makes SEO easier. Linking to pillar pages from cluster pages will eventually improve your SEO. Since you are giving authority to your blog on a particular topic .
Increased speed when creating content. Once you've done most of the work in creating a pillar page, cluster pages of related topics are much simpler to create, as the research you georgia mobile database do will be applied to all of the content.
More comprehensive content. You'll avoid repetition or gaps in your content. For example, if you write about higher education financing, and you mention student loans on your main page, cluster pages can include loan types or scholarship opportunities. This way, your original post won't go too deep into these topics. And it will be more accessible to the reader.
Analyze your competition's topics
with the Topic Research tool
Try it for free →
ADS illustration
How to create topic clusters
The pillar content and topic cluster model allows businesses to optimize and produce good content in less time. The goal of clustering content goes beyond traditional SEO strategies, as it helps you create quality information. Your content should be planned, researched, and presented in multiple formats.