Transactional search
Posted: Thu Jan 30, 2025 4:43 am
The content format you choose, the message you convey, and the call to action you put in place should depend on the search intent of a keyword. Search intent can be divided into four types:
Informational search – someone is searching for specific information on a topic.
Navigational search – someone is looking for a specific page or website.
Commercial Research – Someone is considering a purchase and wants to research options.
Transactional search – someone wants to buy something.
How do you determine what types of keywords you are looking for or how to find them? It's very simple, there are special words that can help you:
Informational search: “guide”, “tutorial”, question words, such as “what”, “how”, or lists with “top”, “best”, “checklist” in the title (e.g. “best music festivals 2021”).
Navigational search: The name of a brand, product, or service (e.g., "ultra music festival").
Commercial search: Product-related terms such as "cheaper", "review", "comparison" (e.g. "ultra music festival reviews").
"buy", "price", "coupon", etc. (e.g. "ultra music festival tickets").
These are (some) words that will help you determine the type of search intent. If you are searching for keywords, for example, in the Keyword Magic tool , use the keyword filter armenia mobile database to get a list of words relevant to your site.
Identify search intent with Keyword Magic tool
Additionally, you can use the Topic Research tool to find out what people are actually asking online about a topic of interest. This is primarily an informational intent focused on this case.
Identify popular user questions using Topic Research
The “mind map” within the tool presents a list of possible topics to cover. You can choose any of them to see the exact questions your audience is asking.
Informational search – someone is searching for specific information on a topic.
Navigational search – someone is looking for a specific page or website.
Commercial Research – Someone is considering a purchase and wants to research options.
Transactional search – someone wants to buy something.
How do you determine what types of keywords you are looking for or how to find them? It's very simple, there are special words that can help you:
Informational search: “guide”, “tutorial”, question words, such as “what”, “how”, or lists with “top”, “best”, “checklist” in the title (e.g. “best music festivals 2021”).
Navigational search: The name of a brand, product, or service (e.g., "ultra music festival").
Commercial search: Product-related terms such as "cheaper", "review", "comparison" (e.g. "ultra music festival reviews").
"buy", "price", "coupon", etc. (e.g. "ultra music festival tickets").
These are (some) words that will help you determine the type of search intent. If you are searching for keywords, for example, in the Keyword Magic tool , use the keyword filter armenia mobile database to get a list of words relevant to your site.
Identify search intent with Keyword Magic tool
Additionally, you can use the Topic Research tool to find out what people are actually asking online about a topic of interest. This is primarily an informational intent focused on this case.
Identify popular user questions using Topic Research
The “mind map” within the tool presents a list of possible topics to cover. You can choose any of them to see the exact questions your audience is asking.