SEO Tip 6) Dwell time and bounce rate
Posted: Thu Jan 30, 2025 4:50 am
SEO tip 5) The click-through rate
The click-through rate (CTR) is the percentage of clicks per impression. For example: The term “logo design Hamburg” is searched for 100 times and our imaginary design agency is listed in fifth place on the first page. The link to our agency is therefore seen 100 times (100 impressions). If 20 of these 100 impressions actually land on the 360|Creative|Design agency’s page, that corresponds to a CTR of 20%. The CTR is a relevant ranking factor for Google, and higher rates are rewarded. If our example agency has a better CTR than the agency placed above it, that is a sign bangladesh telegram screening for Google that 360|Creative|Design delivers the better result for the search term “logo design Hamburg”. In the medium term, the CTR can be the deciding factor for the two agencies to swap places.
If you have successfully directed the searcher to your site, it is all about offering them the information they were looking for. To determine this, Google examines how long your website visitors spend on your site. If a user clicks on your link and uses the back button or closes the window after five seconds (time spent on your site), Google assumes that they have not found anything suitable. So offer your site visitors a high level of benefit and lots of easily accessible information to keep them on your site.
Google also takes into account the bounce rate. This indicates the proportion of page views that do not result in another click on your page. A bounce rate of 100% means that every single user leaves your page without looking at other subpages. For this reason, you should set up lots of internal links and try to guide users further through your page and, ideally, lead them to a "call to action" (CTA). This could be a subscription to a newsletter, a download of information or, of course, a purchase.
The click-through rate (CTR) is the percentage of clicks per impression. For example: The term “logo design Hamburg” is searched for 100 times and our imaginary design agency is listed in fifth place on the first page. The link to our agency is therefore seen 100 times (100 impressions). If 20 of these 100 impressions actually land on the 360|Creative|Design agency’s page, that corresponds to a CTR of 20%. The CTR is a relevant ranking factor for Google, and higher rates are rewarded. If our example agency has a better CTR than the agency placed above it, that is a sign bangladesh telegram screening for Google that 360|Creative|Design delivers the better result for the search term “logo design Hamburg”. In the medium term, the CTR can be the deciding factor for the two agencies to swap places.
If you have successfully directed the searcher to your site, it is all about offering them the information they were looking for. To determine this, Google examines how long your website visitors spend on your site. If a user clicks on your link and uses the back button or closes the window after five seconds (time spent on your site), Google assumes that they have not found anything suitable. So offer your site visitors a high level of benefit and lots of easily accessible information to keep them on your site.
Google also takes into account the bounce rate. This indicates the proportion of page views that do not result in another click on your page. A bounce rate of 100% means that every single user leaves your page without looking at other subpages. For this reason, you should set up lots of internal links and try to guide users further through your page and, ideally, lead them to a "call to action" (CTA). This could be a subscription to a newsletter, a download of information or, of course, a purchase.