We recommend the following plan
Posted: Thu Jan 30, 2025 4:51 am
Step – It’s time to launch
Before jumping into the deep end, it’s important to make sure you have everything in place and ready to go.
Create a list of everyone who needs to know
This is known as a soft launch. It is important to usa rcs data make sure you inform your internal audience first to help maintain relationships. It allows you to get everyone on board and for everyone to stay informed. A soft launch is also a great way of ironing out any kinks and issues before going public.
Building upon the list you created earlier in the process, identify any additional internal or external stakeholders who need to be informed of your rebrand. These could include:
Create a narrative
Now that your audience is set in stone, you need to make sure you unveil all your hard work in a way that tells the story. Tell them the reason behind your choice to rebrand, the thinking behind the new look and what this means for your business going forward.
A compelling story helps to add a human element to your business, connecting your audience with the rebrand.
Build anticipation
Let your audience know that something new is coming, and build the hype. One quick and easy way to bring anticipation to your rebrand efforts is to have a countdown calendar. Offer sneak peeks the closer you get to relaunch day and allow discussions to be had.
Communicate effectively
The next big step is to identify when to communicate with your audience and at what time.
A communication plan is a great way to effectively communicate with key internal and external stakeholders. It works as a timeline and plan, enabling you to visualise who, what, when and via which channel you need to communicate.
Learn how to create a communication plan and download your free template.
Before jumping into the deep end, it’s important to make sure you have everything in place and ready to go.
Create a list of everyone who needs to know
This is known as a soft launch. It is important to usa rcs data make sure you inform your internal audience first to help maintain relationships. It allows you to get everyone on board and for everyone to stay informed. A soft launch is also a great way of ironing out any kinks and issues before going public.
Building upon the list you created earlier in the process, identify any additional internal or external stakeholders who need to be informed of your rebrand. These could include:
Create a narrative
Now that your audience is set in stone, you need to make sure you unveil all your hard work in a way that tells the story. Tell them the reason behind your choice to rebrand, the thinking behind the new look and what this means for your business going forward.
A compelling story helps to add a human element to your business, connecting your audience with the rebrand.
Build anticipation
Let your audience know that something new is coming, and build the hype. One quick and easy way to bring anticipation to your rebrand efforts is to have a countdown calendar. Offer sneak peeks the closer you get to relaunch day and allow discussions to be had.
Communicate effectively
The next big step is to identify when to communicate with your audience and at what time.
A communication plan is a great way to effectively communicate with key internal and external stakeholders. It works as a timeline and plan, enabling you to visualise who, what, when and via which channel you need to communicate.
Learn how to create a communication plan and download your free template.