Develop your ideal franchisee profile

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“All swimming organisations need customers – volume can be key. The greater the volume, the more profit. Franchising, therefore, can bring in more customers in more locations.”

Free maximising business performance at your club

What to consider when franchising your business
Here are some of the important things to consider if you do decide franchising is the right strategy for your business…

Feasibility
The first step is to make sure that franchising is actually feasible. As we’ve pointed out already, your business needs to be performing well in order for your franchise to be successful.

Every aspect of your business should be included in vietnam rcs data your analysis – from your performance figures and revenue projections, to your marketing strategy, policy documentation and database management. Our article – Business need analysis – has a number of tools and templates to help you assess your organisation.

Recruitment strategy
When planning how you’ll recruit franchisees, it can be helpful to follow these steps:

Locate them in the map
Understand how to target them
At Pulse Academy, they recruit franchisees based initially on a conversation around where the individual is at with their career and geographical location.

“We have to ensure there is a need for a programme in that area and then we can discuss a plan to move forward,” says Paul. “An initial telephone call is how we start the process.”

Operations manual
The operation manual contains the guidelines a franchisee will use to run their business. It’s an essential document because it outlines everyone’s responsibilities. Ultimately, it makes sure the standards of your business and brand are being met.