B2B - Define target group
Posted: Thu Jan 30, 2025 5:29 am
In general, it is more difficult to define your target group in B2B than in B2C. This is mainly because the target group analysis takes into account preferences and wishes, which are much easier to capture in the specific end user than in companies where there may be several decision-makers. Nevertheless, with this guide you can define your B2B target group relatively easily using various criteria - so let's get started!
Organizational characteristics
At the top of our “target benin telegram screening group funnel” are the organizational characteristics . Here you look at superficial characteristics that your target group fulfills, such as:
company headquarters
industry
company phase
number of employees
market share
So first of all, look at the geographical situation, the company headquarters . For example, if a small tax consultancy based in Frankfurt am Main - let's call it "ConTax" - is looking for its target group, it makes little sense for it to do so across Germany. In that case, it would spend more time travelling than with the customer in person. Instead, ConTax should consider the area within which it can realistically serve its customers. If ConTax now determines that a radius of 200 km around Frankfurt makes sense, the next step can be taken.
Organizational characteristics
At the top of our “target benin telegram screening group funnel” are the organizational characteristics . Here you look at superficial characteristics that your target group fulfills, such as:
company headquarters
industry
company phase
number of employees
market share
So first of all, look at the geographical situation, the company headquarters . For example, if a small tax consultancy based in Frankfurt am Main - let's call it "ConTax" - is looking for its target group, it makes little sense for it to do so across Germany. In that case, it would spend more time travelling than with the customer in person. Instead, ConTax should consider the area within which it can realistically serve its customers. If ConTax now determines that a radius of 200 km around Frankfurt makes sense, the next step can be taken.