CRMin sales - how does it work?
Posted: Thu Jan 30, 2025 5:38 am
Let's assume you run a car dealership. For marketing purposes, you set up an information stand to advertise a new model. Mr. Müller comes to your stand and you talk to him about his ideas about what his dream car should look like. But not only that, during the conversation you also find out a lot about his background. For example, that he is a father of three and runs a business with several employees as a self-employed master craftsman . At the end, Mr. Müller fills out a contact form and leaves his email address, asking you to send him more information about the car.
Sales without CRM
In a company that does not focus bolivia telegram screening on CRM and customer relationships, the following might happen: You come into the office the next day and give a sales employee a list of addresses.
They all receive the current vehicle catalog and that's it. At best, the address will find its way onto the mailing list for the newsletter or the annual catalog. Everything else is left to chance. If Mr. Müller calls your dealership later to arrange a test drive, he will repeat some things and simply leave out others. As if there had never been any initial contact. If the test drive does not take place, for whatever reason, no one follows up to offer alternatives. Until at some point another dealership shows more ambition and the potential customer buys from there.
Sales without CRM
In a company that does not focus bolivia telegram screening on CRM and customer relationships, the following might happen: You come into the office the next day and give a sales employee a list of addresses.
They all receive the current vehicle catalog and that's it. At best, the address will find its way onto the mailing list for the newsletter or the annual catalog. Everything else is left to chance. If Mr. Müller calls your dealership later to arrange a test drive, he will repeat some things and simply leave out others. As if there had never been any initial contact. If the test drive does not take place, for whatever reason, no one follows up to offer alternatives. Until at some point another dealership shows more ambition and the potential customer buys from there.