How to Increase B2B Sales Conversion with Email Marketing
Posted: Thu Jan 30, 2025 5:39 am
In order for your communication to be effective, it is very important to track the status of the application.
Lead . A welcome chain with additional data collection works well here, when a person simply filled out a form and subscribed to a newsletter, you don’t know anything about them except that they are interested in the product. With the help of a welcome chain, you can collect missing information, tell about the products and, depending on clicks, conduct segmentation or direct potential clients to a chatbot and enrich them there with useful information to acquire the next status.
unnamed(88).png
Image from the author's archive
MQL (Marketing Qualified Lead) is a potential cl pakistan consumer email list ient who has shown minimal interest in a company or brand. Here, a warm-up chain and a training series of letters work, warm-up by segments or training on the product is connected.
SQL (Sales Qualified Lead) — a lead whose qualification has been confirmed by the sales department. They are connected to system messages on statuses in the CRM funnel, and objection processing. Unfortunately, this stage of lead promotion is not analyzed in all companies, although it is extremely important for determining the place of drawdown and loss of clients for subsequent leveling of weak points and increasing conversion to the next step. The manager already communicates with the SQL lead, but at the same time you can send him informational messages depending on the stage of the funnel at which he is within the CRM.
Customer — a client who made their first purchase. You can send mass mailings, digests, tell company/market news, invite to webinars, send research, that is, continue to show expertise. However, initially it is important to ask such clients for feedback and smooth out any irregularities, if any, so that they acquire the next status.
Regular Customer — a regular customer or even a brand advocate who recommends the company. Remember that after the first transaction, the main goal is repeat sales, so, for example, if your product has a tariff payment, then remind about the next payment, and sellers of complex equipment can be reminded about the upcoming service period.
Lead . A welcome chain with additional data collection works well here, when a person simply filled out a form and subscribed to a newsletter, you don’t know anything about them except that they are interested in the product. With the help of a welcome chain, you can collect missing information, tell about the products and, depending on clicks, conduct segmentation or direct potential clients to a chatbot and enrich them there with useful information to acquire the next status.
unnamed(88).png
Image from the author's archive
MQL (Marketing Qualified Lead) is a potential cl pakistan consumer email list ient who has shown minimal interest in a company or brand. Here, a warm-up chain and a training series of letters work, warm-up by segments or training on the product is connected.
SQL (Sales Qualified Lead) — a lead whose qualification has been confirmed by the sales department. They are connected to system messages on statuses in the CRM funnel, and objection processing. Unfortunately, this stage of lead promotion is not analyzed in all companies, although it is extremely important for determining the place of drawdown and loss of clients for subsequent leveling of weak points and increasing conversion to the next step. The manager already communicates with the SQL lead, but at the same time you can send him informational messages depending on the stage of the funnel at which he is within the CRM.
Customer — a client who made their first purchase. You can send mass mailings, digests, tell company/market news, invite to webinars, send research, that is, continue to show expertise. However, initially it is important to ask such clients for feedback and smooth out any irregularities, if any, so that they acquire the next status.
Regular Customer — a regular customer or even a brand advocate who recommends the company. Remember that after the first transaction, the main goal is repeat sales, so, for example, if your product has a tariff payment, then remind about the next payment, and sellers of complex equipment can be reminded about the upcoming service period.