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Step 3: Identify where the audience overlaps with internal (or industry-related) sources

This step will help you check the overlap of your audience changsha mobile database with that of a potential partner or competitor. If there is an overlap of unique visitors with a competitor's website, it means that the audience will likely be interested in the services/products offered by the company in question.

The Audience Insights report in the Traffic Analytics tool shows how many unique visitors are browsing your potential partners' and competitors' sites. The greater the overlap with the competitor's domain, the more you should consider collaborating.

SEMrush audience overlap

Step 4: Find out how your target audience finds your competitors' sites

The Traffic Journey report in Traffic Analysis shows you exactly where your competitors are getting traffic from.

This step will help you determine whether your competitor’s audience is engaging with social media, PPC ads, or performing a simple Google search.