Gather information about the project
Posted: Thu Jan 30, 2025 6:09 am
The first part of the document for an SEO consultancy will report all the information related to the project, such as:
who is the company;
what products/services it offers;
who it is aimed at (target);
which channels are already active;
At this stage, the client's cooperation is necessary, so you will have to top benefits of using fusion database conduct a real interview.
Step 2: Collect data
The central part of the document is very technical, so it will be based on:
Keyword Research
SEO audit (in case the client already has a project underway)
Competitor Analysis
Your competitors' strategies?
Discover them in detail with Domain Analysis
enter the site
Try it now! →
ADS illustration
Step 3: Strategy proposal
The final part will present the client with the operational plan , that is, the SEO strategy to follow in the short and long term.
Note: I have had a few occasions where I advised a client against an online strategy because, by analyzing the data, I realized that the client did not have the budget necessary to enter the market. In these cases, the client still spent money on the analysis, but at least he saved himself from investing in a project that would never have worked.
For further information, you can read the post How to carry out a professional SEO analysis .
who is the company;
what products/services it offers;
who it is aimed at (target);
which channels are already active;
At this stage, the client's cooperation is necessary, so you will have to top benefits of using fusion database conduct a real interview.
Step 2: Collect data
The central part of the document is very technical, so it will be based on:
Keyword Research
SEO audit (in case the client already has a project underway)
Competitor Analysis
Your competitors' strategies?
Discover them in detail with Domain Analysis
enter the site
Try it now! →
ADS illustration
Step 3: Strategy proposal
The final part will present the client with the operational plan , that is, the SEO strategy to follow in the short and long term.
Note: I have had a few occasions where I advised a client against an online strategy because, by analyzing the data, I realized that the client did not have the budget necessary to enter the market. In these cases, the client still spent money on the analysis, but at least he saved himself from investing in a project that would never have worked.
For further information, you can read the post How to carry out a professional SEO analysis .