Why can't Amazon offer customization services?
Posted: Thu Jan 30, 2025 6:14 am
Wasdkeyboards is also a good example where you can create a custom mechanical keyboard. You can select the color you want for the keys, the keyboard configuration, the function keys you want and the operating system you will work with. You can also upload an image to be printed on the keyboard itself, in this case the customization is both aesthetic and practical.
Examples of ecommerce that personalize their offer: Wasdkeyboards
To close with the examples, we can also highlight the bicycle configurator of the Mission store . It has a large amount of options, you can customize practically any element, from the frame to the handlebars to the smallest of details.
mission customization
These three stores have managed to make product customization a differential, competitive value, even in the face of large marketplaces that are not able to offer this same type of service.
Amazon has a very horizontal sales model , in which it is not possible to modify categories and offer the customization that a specialist offers on their website.
What's up with customer support?
Clearly Amazon has a huge customer service but it is clearly oriented the advantages of line database towards after-sales.
A niche product inherently requires personalized attention in order to convert into sales.
The niche customer has a clear idea of what he needs, so the sales agent who assists him must also be an expert in the field. If we then add the customization factor, it becomes even more complicated for Amazon to cope with this type of management.
In summary, there are many doubts that arise from the purchase of a customized product :
About the product
Do I need a 70 or 75 cm bike?
With disc brake or hydraulic?
Maple or aluminum frame?
About configuration
Can I mount this bracket in this type of frame?
How do I save the configuration on the site?
About logistics
What are the delivery times?
Can I return the product even if it is personalized?
To resolve all these doubts efficiently, it would be essential to have a live chat system like the one at Oct8ne where the user can interact with an expert in real time, get advice on the products in the catalog and be guided throughout the purchasing process.
The co-viewer makes this chat a powerful sales tool as well as customer service, allowing the agent to immediately see what the customer is looking for and consequently propose all the products of real interest in the catalog.
Examples of ecommerce that personalize their offer: Wasdkeyboards
To close with the examples, we can also highlight the bicycle configurator of the Mission store . It has a large amount of options, you can customize practically any element, from the frame to the handlebars to the smallest of details.
mission customization
These three stores have managed to make product customization a differential, competitive value, even in the face of large marketplaces that are not able to offer this same type of service.
Amazon has a very horizontal sales model , in which it is not possible to modify categories and offer the customization that a specialist offers on their website.
What's up with customer support?
Clearly Amazon has a huge customer service but it is clearly oriented the advantages of line database towards after-sales.
A niche product inherently requires personalized attention in order to convert into sales.
The niche customer has a clear idea of what he needs, so the sales agent who assists him must also be an expert in the field. If we then add the customization factor, it becomes even more complicated for Amazon to cope with this type of management.
In summary, there are many doubts that arise from the purchase of a customized product :
About the product
Do I need a 70 or 75 cm bike?
With disc brake or hydraulic?
Maple or aluminum frame?
About configuration
Can I mount this bracket in this type of frame?
How do I save the configuration on the site?
About logistics
What are the delivery times?
Can I return the product even if it is personalized?
To resolve all these doubts efficiently, it would be essential to have a live chat system like the one at Oct8ne where the user can interact with an expert in real time, get advice on the products in the catalog and be guided throughout the purchasing process.
The co-viewer makes this chat a powerful sales tool as well as customer service, allowing the agent to immediately see what the customer is looking for and consequently propose all the products of real interest in the catalog.