The purpose of funnels is to minimize lead loss

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Properly designed sales funnels help companies overcome the following operational challenges:

opaque process of interaction with the client
Without a clear idea of ​​what stage of the sales funnel the client is at, it is impossible to determine their needs and expectations and influence the effectiveness of lead processing.

Accordingly, it becomes impossible to promptly and properly identify problem areas in interaction, work through objections and stimulate the consumer to perform the target action.

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inefficient allocation of resources
Let's imagine that company N has a very low conversion rate from lead to deal. Why? Because there is no understanding of the stages that the client goes through on the way to a purchase, there are no developed communication schemes at each stage, no leveling of the client's objections that motivate them to continue communicating with the life hacking company.

But the “human factor” has a strong influence: hypotheses for increasing sales are formulated on the basis of assumptions rather than precise data, marketing and sales strategies are created almost “by the skin of their teeth”, and if individual actions lead to some positive result, it is unclear how to scale the success, and as a result “magic pills” are sought.

A “little thing” in the form of a well-designed sales funnel will allow in such a situation to avoid all the unpleasant “nuances” and distribute resources in the most efficient way for the company.